“Social Video” Genius Engineers 1 Billion Monthly Views With No Homepage?

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He’s raised $16m, proven why 4 minute videos for social are best. Submit proposals where clients pay $100k+ for social video campaigns. Math to consider in first 10 seconds of your video. Future of news might be this guys company. Click to read more.

In Episode #215, Nathan speaks with Ashish Patel,  the VP of Social Media at NowThis & Executive-in-Residence at Lerer Hippeau Ventures. Listen as Nathan and Ashish discuss entrepreneurial life within the media space, and how NowThis is changing the way people approach mobile video.

Famous 5

  • Favorite Book? – Art of War
  • What CEO do you follow?— Richard Branson
  • What is your favorite online tool?— TweetDeck
  • Do you get 8 hours of sleep?— No
  • If you could let your 20 year old self know one thing, what would it be?—Know that life is a marathon, not a sprint—take your time and stop stressing

Time Stamped Show Notes:

  • 01:12 – Nathan’s introduction
  • 01:36 – Welcoming Ashish to the show
  • 02:55 – Working with Shell Oil
  • 04:12 – Like to produce content that’s about 4 Mins long
  • 05:08 – Lots of businesses are trying to find a way to make content for Snapchat and Instagram
  • 08:00 – Working with Joe Biden
  • 08:19 – Custom pricing for working with Shell Oil—a campaign based model, generally more than $100K
  • 09:18 – How do you transform 10 minutes of footage into dozens of different assets?
  • 09:53 – You have to know the KPIs of your business
  • 11:05 – Most videography is happening on mobile today
  • 11:33 – Text on screen is to make the videos “Agnostic”
  • 12:53 – Facebook film is where the platform is getting the most traction
  • 13:23 – Trying to optimize for retention
  • 14:03 – Hook users with compelling visuals EARLY
  • 15:40 – Around 1 billion views a month across all channels
  • 16:18 – Connect via any of the NowThis social channels

3 Key Points:

  1. Know your KPIs.
  2. Hook your site visitors EARLY with compelling visuals.
  3. Life is a marathon, not a sprit—slow down and smell the flowers people!

Resources Mentioned:

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