19 years old, in college, has sales, will she drop out?

Lila Zimmerman The Top Podcast Episode 182

In Episode #182, Nathan speaks with Lila Zimmerman, the founder of Fresh Fit, and Fearless, dedicated to the promotion of healthy lifestyles. Listen as Nathan and Lila talk about

Famous 5

  • Favorite Book?- Jab, Jab, Jab, Right Hook by Gary Vaynerchuk
  • What CEO do you follow?— Suja Juice
  • What is your favorite online tool?—IconoSquare
  • Do you get 8 hours of sleep?— Yes
  • If you could let your 15 year old self know one thing, what would it be?— Eventually you’ll find something you’re passionate about.

Lila Zimmerman is a 19 year old college student from Boston, MA and is currently a sophomore at the University of Maryland. Her passion for health and fitness moved her to create an Instagram account to share her lifestyle.

Time Stamped Show Notes:

  • 01:00 – Nathan’s introduction to today’s show
  • 01:46 – Kristi joins the show.
  • 02:13 – Kristi uses Instagram to market partner products and promote her e-book on healthy living.
  • 02:46 – Kristi launched her Instagram account summer 2014. She got to a thousand followers in a year. And now she has 15K followers.
  • 03:11 – Instagram pictures are popular through consistency, quality, good hashtags, and interacting/networking with other accounts.
  • 03:42 – Lila talks about using Share for Share to grow her Instagram account.
  • 04:54 – Traffic is directed from Lila’s Instagram bio to her website.
  • 05:15 – Nathan talks about a useful bitly tip to track clicks from url’s.
  • 06:31 – Writing her e-book took about 2 months and it costs 14.99$ to download. It’s sold 900$ worth of copies.
  • 07:40 – Lila talks about what’s next for her as an entrepreneur – creating a new e-book.
  • 09:00 – Lila would pursue her business full time if it generated 9K a month.
  • 10:56 – Famous Five


3 Key Points:

  1. Popular Instagram posts possess consistency, high quality, good hashtags, and interact/network with other accounts.
  2. Share for share is a good way to grow your social media account. Accounts with a similar target audience can both grow their audiences by mutually sharing a post.
  3. You can track the number of clicks a bitly link has generated by adding a plus notation after the link.

Resources Mentioned:

  • Edgar – Nathan uses Edgar instead of other scheduling tools for Twitter because Edgar cycles through content over and over (buffer/others you have to re-input content over and over – time consuming). In the last several months, Edgar has driven Nathan over 3728 clicks that he didn’t have to work or pay for.
  • Instagram – Lila’s Instagram
  • Fresh Fit Fearless – Lila’s website
  • Jab, Jab, Jab, Right Hook – Lila’s favorite business book
  • Suja Juice – Business Lila follows
  • IconoSquare – Lila’s favorite online tool



Show Notes provided by Mallard Creatives