Book launch and $2m towards Impact with Yanik Silver

Yanik Silver The Top Podcast Episode 144

In Episode #143, Nathan speaks with Yanik Silver, an entrepreneur who’s bootstrapped 7 other products and services to the 7-figure mark from scratch without funding, taking on debt, or even having a real business plan. Listen as Nathan and Yanik discuss how the entrepreneurship group Maverick 1000 strives to make a positive impact on the world.

Famous 5

  • Favorite Book?— The Great Work of Your Life by Stephen Cope
  • What CEO do you follow?— Sir Richard Branson
  • What is your favorite online tool?— Trello
  • Do you get 8 hours of sleep?— No
  • If you could let your 20 year old self know one thing, what would it be?— Continue following your heart. It might not make an easy decision but it’ll make the right one.

Time Stamped Show Notes:

  • 01:00 – Nathan’s introduction to today’s show
  • 01:33 – Yanik joins the show
  • 02:18 – Frequently, customers want the fish handed to them, not to be taught how to fish.
  • 03:04 – Yanik got a very early start in entrepreneurship, he was a cold-caller at 16.
  • 03:47 – Printed Salesmanship by Robert Rucksten My first 65 years in advertising by
  • 05:16 – Yanik respects the value of books especially since some authors put their expertise of about a decade in them.
  • 06:42 – About 100K people have read Yanik’s books.
  • 07:26 – Self-publishing gives the author more flexibility with timeline and control.
  • 09:51 – Yanik sometimes disagrees with the use of the words “give back” because it implies guilt, that something should be returned.
  • 10:34 – Yanik talks about Maverick 1000 and its impact fund.
  • 11:23 – One of the topics the group talked about was the decline of bee populations and how entrepreneurship could positively impact the problem.
  • 12:18 – The membership cost for Maverick 1000 is about 1,500$ a month and 10% of it goes into the impact fund, which goes into projects.
  • 13:32 – Maverick 1000 is currently around 125 members – there’s another entrepreneurial group called Maverick Next which is all 25 years and under.
  • 13:55 – The organization has used about 2 million to create some sort of impact on the world.
  • 14:34 – Famous Five

3 Key Points:

  1. A business shouldn’t be just about earnings – it should have an aim that affects the world positively.
  2. Self-publishing a book has some upsides like more flexibility and freedom.
  3. Follow your heart when making a choice – it may not be an easy one, but you’ll likely make the right decision.

Resources Mentioned:

  • Growth Geeks – The way Nathan hires growth hackers on a per project basis for things like info graphics, blog posts, and other growth projects
  • com – Yanik’s Entrepreneur group
  • com – Yanick’s website
  • @yaniksilver – Yanik’s Twitter
  • Facebook – Yanik’s Facebook
  • The Great Work of Your Life by Stephen Cope
  • Trello – Yanik’s favorite online tool

Yanik Silver redefines how businesses is played in the 21st century as the intersection of more profits, more fun and more impact.
Starting with his first million-dollar idea at 3 o’clock in the morning, he has bootstrapped 7 other products and services to the 7-figure mark from scratch without funding, taking on debt or even having a real business plan.
Yanik’s story and businesses have been featured in WIRED,, USA Today,, MSN Money, Entrepreneur, Fox Business News, and the Wall Street Journal among others.

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