A Look Inside My Office Dashboards


It’s a staple of any startup office or growing company.

The extra monitors on wood Ikea tables, flashing sexy dashboards with analytics popping up everywhere.

I set up my desk dashboard with these guys, here’s how it looks “in the wild”:


Ignore the top secret prototypes hanging on the wall to the right! More about those in Q3 :)

Anyways, I was able to put this dashboard together without having to use my development teamWas a beautiful thing.

I use a variety of dashboards but right now I’m hyper focused on creating video content to grow both my Facebook page, Youtube, and Twitter. I’ll walk you through the systems of how I’m doing this without spending loads of cash in another post.

Here’s how I set up my dashboard focused on my Facebook growth and engagement. You’ll see my data close up at the bottom.

1. Go Here to Sign Up Free

I used them for my dashboards, loved them, then asked them to pay me lots of money to get in front of my audience. If enough people ask in the comments, maybe I’ll share how much. 😉

Anyways, we made a great deal and I got them to give you a free plan 3x longer than everyone else who goes through their main website.

Click here sign up for free so you can follow along with this tutorial.

2. Click “Next”

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3. Click “Get a Dashboard from Gallery”

I use multiple dashboards including the “Social Media Command Center”, “Google Analytics”, “Facebook Page Engagement, and “Rand Fishkin Web Metrics”.

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4. Click “Get This Dashboard”

For this tutorial, I’ll show you how I set up the “Facebook Page Engagement” dashboard on my computer and on my iPhone.

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5. Click “Sample Data”

Click the grey “Sample Data” buttons to start filling out your dashboard. You’ll only have to do this once.

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6. Choose Your Facebook Page

HOT TIP: Many of you run agencies or social media consulting companies. Put one of these together for one of your clients Facebook pages and screenshot it weekly. Then take the screenshot and put it in an email to your client. Will save you tons of time on reporting and really impress them!

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Note: One downside is it takes a couple seconds to click “Connect Data” on each square in the Dashbaord. I wish they auto updated every data source after you connected the Facebook page you wanted data pulled from. Klipfolio, you reading this? 🙏🙏🙏🙏

7. 20 Seconds Later, You’re Done

After you’ve connected your data, you’ll have a nice dashboard that auto-updates. Here’s what it looks like close up on my monitor.

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You’ll notice my most engaging post is the new version of my podcast I’m doing through my Facebook page using Facebook live! This way when I ask “How much revenue did you do last year”, you can see the look on the guests face!

This sort of information is great to share with your team as well. Put it above your kitchen sink on a monitor, or on the ikea table on the side of your office where people tend to mingle.

If you run a remote team, you can quickly share this to Slack using the one click integration. If you travel the world like me and have freelancers that run your social, you can add those team members to your account.

8. I Lied, Sort Of

I showed you how I have this dashboard set up in my office at the top of this article but I spend most of my time in these dashboards on my mobile device in airports in between flights.


I highly recommend you grab the mobile app too. Brings me much more utility than the web based version.

Click here to set up your own dashboard using the same tool I use. I thought you guys would also appreciate knowing that the company has an unreal story. You can catch my interview with the CEO here where he shares their valuation, revenue, and customer numbers.

I’ll be in the comments if you have questions!

  • Awesome dashboards! What range/period do you track and monitor?
    Do you ever remove content that doesn’t achieve sufficient levels of engagement/interaction for you?
    Also – what’s the long term objective you’re working towards? Is it more tailored towards traffic back to site? Or towards engagement on platform?

    Also – have you thought of using an independent/third party URL tracking tool?

    • Nathan Latka

      Typically only look at last 7 days.
      I do not remove content.
      Towards engagement 100%. Would rather own eyeballs in streams where people already looking then spend time trying to suck them into my ecosystem.
      Which tracking tool do you recommend?