In Episode #203, Nathan speaks with Ben Fisher, the co-founder of Lean Startup Machine, and Alchemy. Listen in as Ben talks about his growth process with both Lean Startup Machine and Alchemy, what he learned, and what lessons can be applied universally.
- Favorite Book? – Thinking in Systems
- What CEO do you follow?— Brian Fenty
- What is your favorite online tool?—Duet Display
- Do you get 8 hours of sleep?— No
- If you could let your 20 year old self know one thing, what would it be?—Collaborate more.
Ben, a New York Citybased designer + hacker, cofounded Lean Startup Machine and Alchemy (acquired by Red Rover in 2013).
Time Stamped Show Notes:
- 01:08 – Nathan’s introduction
- 01:35 – Welcoming Ben to the show
- 01:50 – Talking Lean Startup Machine
- 02:00 – You will fail, you will focus on the wrong stuff.
- 03:23 – Lean Startup Machine started as a weekend-long experiment
- 04:25 – The ascension of Alchemy Labs
- 06:14 – Collaboration software—Google Group meets LinkedIN
- 07:30 – WeWork was one of the earliest customers…bottom line at $100/mo
- 08:50 – By the time they raised $60K in funding, they realized they didn’t have the energy to build the company—they therefore jumped on an acquisition offer
- 11:38 – Ben was drawn to Jordan because he’s a fantastic marketer
- 12:27 – People pay a ton of money on user-acquisition, but it’s highly inefficient
- 14:00 – 100 paying customers right now—not profitable, but close!
- 15:05 – Currently have raised $300K (originally wanted to boostrap)
- 15:58 – SkinnyAndBald
3 Key Points:
- Don’t try and do it all yourself.
- Being profitable isn’t important at the onset.
- If you don’t have the energy to do something right, don’t do it at all.
- Host Gator – Powerful web hosting made easy and affordable.
- Duet Display – The online tool Matthew can’t live without
- Thinking in Systems – Ben’s favorite business book
- Brian Fenty – The CEO Ben closely follows
Show Notes provided by Mallard Creatives