He’s 32 and raised $136m in Funding But It’s About More Than That

Josh Reeves The Top Podcast Episode 186

In Episode #186, Nathan speaks with Joshua Reeves, the co-founder and CEO of Gusto, a Silicon Valley start-up on a mission to help businesses put people first. Listen as Nathan and Josh talk about how Gusto fulfills basic needs with a simply priced model.

Famous 5

  • Favorite Book? – The Monk and the Riddle
  • What CEO do you follow?— Kevin Hartz
  • What is your favorite online tool?— Slack
  • Do you get 8 hours of sleep?— Yes
  • If you could let your 20 year old self know one thing, what would it be?— Take time for and create your own structure for introspection. Otherwise life may just pass you by.

Joshua believes in the power of software to solve complex problems and founded Gusto to enable businesses to put people first. He was recently selected to the 2012 Forbes 30 Under 30 list and previously co-founded Unwrap, a SAAS business. Josh holds a BS and MS in Electrical Engineering from Stanford University, where he was a Mayfield Fellow, received the Terman Engineering Award.

Time Stamped Show Notes:

  • 01:00 – Nathan’s introduction to today’s show
  • 01:42 – Josh joins the show.
  • 01:52 – Unwrap was started in 2008 – it was an app publisher platform that allowed non-technical users build apps on Facebook. It was acquired in 2010.
  • 02:24 – Josh was 25 when he started Unwrap – it was sold to Context Optional which was acquired by another business that was acquired by another business.
  • 04:28 – Gusto started about 4 years ago and it helps businesses manage and create their teams. (HR, payroll, benefits, health insurance, etc.)
  • 05:48 – Gusto is a software based service that aims to bring peace of mind to businesses by taking care of their painstaking paperwork accurately.
  • 06:36 – They also help businesses build their teams in terms of manpower.
  • 08:43 – Gusto’s pricing is very simple at 29$ a month for the company and 6$ per employee.
  • 09:38 – Blab did an insider round of about 50 million dollars.
  • 10:48 – Josh talks about insider round.
  • 11:26 – Gusto operates from San Francisco and Denver.
  • 12:58 – Josh imparts advice for business founders.
  • 15:33 – To find out what Nathan’s up to after selling his business, check into his webinar on February 4th at nathanlatka.com/whatsnext.
  • 16:16 – Famous Five


3 Key Points:

  1. A successful business keeps in mind not only tight finances but also the needs it fulfills for its customers.
  2. Gusto provides peace of mind by helping businesses with painstaking paperwork and their teams.
  3. Clean cut pricing for businesses, especially finance based ones are becoming increasingly preferred by customers.

Resources Mentioned:

  • Edgar – Nathan uses Edgar instead of other scheduling tools for Twitter because Edgar cycles through content over and over (buffer/others you have to re-input content over and over – time consuming). In the last several months, Edgar has driven Nathan over 3728 clicks that he didn’t have to work or pay for.
  • LinkedIn – Josh’s LinkedIn
  • Gusto – Josh’s business
  • @JoshuaReeves – Josh’s Twitter
  • Kevin Hartz – CEO Josh follows
  • The Monk and the Riddle – Josh’s favorite book
  • Slack – Josh’s favorite online tool


Show Notes provided by Mallard Creatives



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