In Episode #138, Nathan speaks with James Mark the co-founder and CEO of Whiplash, a shipping department for e-commerce. Listen as Nathan and James talk about the risks involved in growing a company and how Whiplash transformed from a part-time endeavor into what it is now.
- Favorite Book?— Small Giants by Bo Burningham
- What CEO do you follow?— Richard Branson
- What is your favorite online tool?— Voodoo Pad
- Do you get 8 hours of sleep?— Yes
- If you could let your 20 year old self know one thing, what would it be?— It’s going to be a long road, enjoy the process.
Time Stamped Show Notes:
- 01:00 – Nathan’s introduction to today’s show
- 01:17 – James joins the show
- 01:20 – Whiplash is order fulfillment for e-commerce
- 01:59 – Shipping might seem like a simple industry but it’s surprisingly difficult
- 02:26 – 330K in revenue in October from carrier fees, handling fees and monthly storage fees
- 03:26 – About 600 dollars per client per month. 157 clients equate to roughly 100K per month
- 04:19 – Whiplash’s warehouses rely on an organizational app
- 05:41 – The company is currently hiring for the sales and engineering departments
- 06:07 – James attributes his company’s success to being flexible to customer needs
- 07:11 – James is more concerned about who is investing in his company than the amount of money they are investing
- 08:36 – Whiplash is content with slower growth if it means stability and being on track
- 09:02 – The company launched in 2010 as a part time endeavor – became full time in 2013
- 10:42 – How Whiplash’s development affected equity distribution among its three cofounders
- 12:30 – Follow James on twitter and check out his website below
- 13:48 – Famous Five
3 Key Points:
- Whiplash’s success is attributed to being flexible in order to suit their clients’ needs.
- There is a balance between profitability and growth that affects your company’s stability and direction.
- For those younger starting out, remember to enjoy the journey because the road is long.
- Growth Geeks – The way Nathan hires growth hackers on a per project basis for things like info graphics, blog posts, and other growth projects
- Whiplash – James Marks’ company.
- dynamidynamics – James’ twitter account
- Small Giants by Bo Burningham – One of James’ favorite books
- Voodoo Pad – James’ favorite online tool
- Richard Branson – CEO James follows.
James Marks is the Co-Founder and CEO of Whiplash, a shipping department for e-commerce. He negotiated his first commercial lease when he was 17 and has been building companies ever since.
Show Notes provided by Mallard Creatives