His Action Marketing Agency did $2.5m Last Year

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In Episode #217, Nathan speaks with Fritz Heffinger, President at OutCold, an action media company that specializes in creating unforgettable brand experiences in the most unexpected ways. Listen as Fritz outlines the origins of his company’s unique name, and why action media exposure is changing how businesses approach branding and outreach.

Famous 5

  • Favorite Book? – None
  • What CEO do you follow?— Steve Dime
  • What is your favorite online tool?— Asana
  • Do you get 8 hours of sleep?— No
  • If you could let your 20 year old self know one thing, what would it be?—Don’t take life so seriously.

Time Stamped Show Notes:

  • 01:11 – Nathan’s introduction
  • 01:27 – Welcoming Fritz to the show
  • 01:36 – Named after the movie “OutCold
  • 02:12 – How OutCold makes money
  • 04:18 – Dive right into unique forms of marketing and communication
  • 05:29 – Depending on the variety of experience, they charge between $300-600K
  • 06:35 – Revenue in 2015 was $2.5M
  • 07:34 – 11 Full-time and 400 Part-time employees
  • 08:03 – Take advantage of local people and resources
  • 09:14 – Nathan talks about future plans—Public or Bust!
  • 10:05 – The technical aspects of converting a shipping container into livable spaces
  • 11:03 – Making the leap from $2M a year to $10M a year
  • 11:30 – Media space isn’t a personal connection—the tide is turning
  • 12:19 – Fritz@OutCold.com

3 Key Points:

  1. Employ local resources—people, businesses, etc.
  2. Start building real relationships with your customers.
  3. Life is for living, not sweating—stop taking it so seriously.

Resources Mentioned:

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