His Action Marketing Agency did $2.5m Last Year

Screen Shot 2016-02-18 at 8.36.30 PM

In Episode #217, Nathan speaks with Fritz Heffinger, President at OutCold, an action media company that specializes in creating unforgettable brand experiences in the most unexpected ways. Listen as Fritz outlines the origins of his company’s unique name, and why action media exposure is changing how businesses approach branding and outreach.

Famous 5

  • Favorite Book? – None
  • What CEO do you follow?— Steve Dime
  • What is your favorite online tool?— Asana
  • Do you get 8 hours of sleep?— No
  • If you could let your 20 year old self know one thing, what would it be?—Don’t take life so seriously.

Time Stamped Show Notes:

  • 01:11 – Nathan’s introduction
  • 01:27 – Welcoming Fritz to the show
  • 01:36 – Named after the movie “OutCold
  • 02:12 – How OutCold makes money
  • 04:18 – Dive right into unique forms of marketing and communication
  • 05:29 – Depending on the variety of experience, they charge between $300-600K
  • 06:35 – Revenue in 2015 was $2.5M
  • 07:34 – 11 Full-time and 400 Part-time employees
  • 08:03 – Take advantage of local people and resources
  • 09:14 – Nathan talks about future plans—Public or Bust!
  • 10:05 – The technical aspects of converting a shipping container into livable spaces
  • 11:03 – Making the leap from $2M a year to $10M a year
  • 11:30 – Media space isn’t a personal connection—the tide is turning
  • 12:19 – Fritz@OutCold.com

3 Key Points:

  1. Employ local resources—people, businesses, etc.
  2. Start building real relationships with your customers.
  3. Life is for living, not sweating—stop taking it so seriously.

Resources Mentioned:

Top listeners who listened to this episode also listened to these episodes:

155 Vincent Harris Dorm Room Startup Now Rand Paul’s Internet Army, $1.3m Revenues

181 Kristi Zulhke You won’t believe what she quit corporate P&G for.
165 Nehal Kazim His Revenue Goal Was $600k. His Plan? Fire or Get Fired.
160 Jenn Scalia It is Possible to have 5 year old and do 5 figures every month with Jenn Scalia
159 Eric Siu He Bought a $150k/mo Agency for $2 with Eric Siu
155 Vincent Harris Dorm Room Startup Now Rand Paul’s Internet Army, $1.3m Revenues
134 Gilbert Welsford I produce events and made $100k in September, 2015
102 Christo Hall Pro Surfer to $2m in 12 months with this product?
101 Wes Schaeffer 7 Kids and $500k In Revenue With Wes Schaeffer
96 Chris Sanfiliippo He makes $100k/mo from “Revenge Porn”
76 Lori Latka My mom takes over the show: Buys Real Estate Business, Moves to Horse Ranch for Simple Dream
75 Chris Merkle How he went from intern, to $60k on his first deal, to $3m in revenue this year
63 Alex Harris Staying small and winning big with 6 clients who pay $5k/mo with Alex Harris
62 Brandon Epstein He has a six pack and charges $1k/mo for Instagram consulting to mega-rich clients?
60 Justin Brooke What if growing your one person agency to $90k+/mo was this simple?
57 James Hickey 2 Ways Anyone Can Generate $5k/month with James Hickey
25 Greg Hickman From $110k corporate gig to startup failure, then what? With Greg Hickman.
22 Jaime Turner From Freelance College Speaking to $100k/yr In Speaking Fees with Jaime Turner
18 Franklin Cole From Underwear to $40m In Revenue and Seven figure clients with Franklin Cole