How He Got 25m To Take a Political Quiz with Taylor Peck

Taylor Peck The Top Podcast Episode 158

In Episode #158, Nathan speaks with Taylor Peck, the co-founder and editor of, the most popular political information platform in the world. Listen as Nathan and Taylor talk about how iSideWith generates revenue and reaches out to unique visitors.

Famous 5

Time Stamped Show Notes:

  • 01:00 – Nathan’s introduction to today’s show
  • 01:26 – Taylor joins the show
  • 01:39 – iSideWith was created when Taylor and his roommate in college wanted an online outlet to discuss political issues.
  • 03:10 – A lot of political affiliation quizzes are powered by iSideWith.
  • 04:08 – Almost 25 million people have taken the quiz online.
  • 04:47 – During the political season, the website is averaging 3 to 5 million unique visitors a month.
  • 05:59 – The website gets more than 30% of visitors to participate in the quiz which is rare for a software based company.
  • 06:15 – iSideWith makes money through Google AdSense (10K a month).
  • 07:30 – Taylor lives on about 2,250$ a month.
  • 08:59 – The company’s email list is about 3 million people – they’ve made it very easy to sign up by not asking for a lot of personal information.
  • 10:22 – Political candidates will run sponsored ads on the site to collect emails.
  • 11:39 – The campaigns pay to advertise on a CPA basis (cost per action).
  • 12:46 – Taylor’s website generated 10K in revenue in November.
  • 14:10 – iSideWith is starting to reach out to other countries. Many expenses go to translation services and research.
  • 15:14 – Famous Five

3 Key Points:

  1. Successful CEO’s like Warren Buffet don’t just make a lot of money, they’re just as good at keeping their expenses low and investing intelligently.
  2. iSideWith focuses on growth by developing interactive tools for political candidates instead of generating ad revenue.
  3. “Independence isn’t missed until it’s gone.”

Resources Mentioned:



Taylor Peck is a political analyst and tech marketing consultant. He manages the data, research, and marketing aspects of iSideWith. Having a lifelong interest in politics, he was searching for a way to engage more voters.



Show Notes provided by Mallard Creatives



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