In Episode #149, Nathan speaks with Michael Devlin of Profits Engine, an award winning digital marketer who’s built multiple seven figure e-commerce platforms and generated millions of dollars for his clients in the UK and US. Listen as Nathan and Michael talk about how Profits Engine creates a product algorithm using Amazon sales data and Amazoners.com.
- Favorite Book?— Viral Loop by Adam Penenberg
- What CEO do you follow?— None right now
- What is your favorite online tool?— Screenflow
- Do you get 8 hours of sleep?— Yes
- If you could let your 20 year old self know one thing, what would it be?— Michael wishes he had a better understanding of relationships in business.
Time Stamped Show Notes:
- 01:00 – Nathan’s introduction to today’s show
- 01:23 – Michael joins the show
- 02:11 – Profits Engine allows you to launch your own commercial website for one fixed monthly fee.
- 03:13 – In order to unlock Profits Engine a customer has to put in their Amazon secret key. They built an algorithm based on transactional data points.
- 04:03 – The algorithm extrapolates data from Amazon sales data to make a prediction of what a product might sell like.
- 04:46 – The more clients using Profits Engine, the more expansive the algorithm becomes.
- 06:13 – On amazoners.com 104 students have paid for a 1,900$ course – it’s a webinar.
- 07:11 – Michael already has extensive lists from Facebook and LinkedIn due to his previous ventures.
- 07:51 – Michael extracts emails from his LinkedIn account to advertise things like webinars.
- 08:24 – When giving a sales pitch webinar by advertising through his Facebook and LinkedIn lists Michael found a webinar audience of roughly 1.5K people of which roughly 500 showed up.
- 09:16 – The Amazoners course shows students how to reverse engineer their most profitable idea. Gives free access to tools used to build a website for one’s business.
- 10:25 – To use Profits Engine clients either pay 99$ a month for basic membership or 199$ a month for elite membership.
- 11:33 – Profits Engine is launching this month.
- 11:50 – Michael breaks down the current member base for Profits Engine.
- 13:33 – Michael is taking advantage of a spike in the education market for Profits Engine.
- 17:23 – The Famous Five
3 Key Points:
- Profits Engine is an algorithm that extrapolates data from Amazon to make a prediction of what a product might sell like.
- One way to expand your list is to extract contacts/emails from your LinkedIn account.
- Business is not only about the money, it’s about relationships. It’s important to network and maintain your connections.
- Growth Geeks – The way Nathan hires growth hackers on a per project basis for things like info graphics, blog posts, and other growth projects
- Michael Devlin – LinkedIn
- com – Amazoners
- Profits Engine – Michael’s current business.
- Facebook – Profits Engine Facebook.
- @profitsengine – Profits Engine twitter
- ScreenFlow – ScreenFlow favorite online tool
- Viral Loop – Book Michael stands by
- How to – Extract email list from LinkedIn
Michael Devlin is an award winning digital marketer who’s built multiple seven figure e-commerce platforms and generated millions of dollars for his clients in the UK and US. His current projects are Profits Engine and Amazoners.
- Show Notes provided by Mallard Creatives