“I bought 20,000 Freedom Journals at $6.50 each”

John Lee Dumas The Top Podcast Episode 163

In Episode #162, Nathan speaks with John Lee Dumas, the founder and host of EOFire, an award winning podcast where he interviews today’s most inspiring entrepreneurs seven days a week. Listen as Nathan and John talk about the Freedom Journal, a notebook designed for users to set and accomplish their goals effectively.

Famous 5

  • Favorite Book?— The Chimp Paradox – Dr. Steve Peters
  • What CEO do you follow?— Elon Musk
  • What is your favorite online tool?— Focus@Will
  • Do you get 8 hours of sleep?— Yes
  • If you could let your 20 year old self know one thing, what would it be?—Chill out and enjoy the journey.

Time Stamped Show Notes:

  • 01:00 – Nathan’s introduction to today’s show
  • 01:58 – John joins the show
  • 02:23 – The Freedom Journal was created to help people set and accomplish their goals.
  • 05:02 – John believes that a constant notebook should be a staple of entrepreneurs. But often times they’re missing an organizational outline. (Something The Freedom Journal features.)
  • 06:28 – For some people, the one obstacle to success is similar to a big heavy domino that, once knocked over, initiates a chain reaction.
  • 07:02 – For this reason, the first page of The Freedom Journal is teaching a user how to set a smart goal.
  • 07:45 – John talks about what makes a goal a ‘smart goal.’
  • 08:37 – It’s important to be realistic, but being ambitious with a goal often ensures that the effort produces something significant.
  • 09:54 – John talks having 10 micro goals within a 100 day project.
  • 10:27 – It takes 6.50$ to produce a Freedom Journal and it retails for 35$.
  • 11:47 – One of The Freedom Journal’s purposes is to make a lasting impact on the world.
  • 12:33 – John’s partnered up with Pencils of Promise, an organization that builds schools in developing countries.
  • 14:40 – The Freedom Journal comes with a software component that further increases accountability for a user.
  • 17:32 – Famous Five

3 Key Points:

  1. Goals should be specific and contain aspects that make it a ‘smart goal.’ (Specific, measurable, attainable, relevant, time-bound.)
  2. It’s important to ‘shoot for the moon’ when trying to achieve a goal, because one might ‘land among the stars.’ (As corny as that sounds, John insists it’s true.)
  3. The Freedom Journal is a tool designed to help users set and accomplish their goals. It’s not just a revenue model; the product is intended to make a lasting impact on the world.

Resources Mentioned:

  • Growth Geeks – The way Nathan hires growth hackers on a per project basis for things like info graphics, blog posts, and other growth projects
  • EOFire – John’s Podcast and personal website
  • @johnleedumas – John’s twitter
  • LinkedIn – John’s LinkedIn
  • The Chimp Paradox – John’s favorite book
  • Elon Musk – CEO John follows
  • Focus@Will – Online tool John uses.



John Lee Dumas is the founder and host of EOFire, an award winning podcast where he interviews today’s most inspiring entrepreneurs seven days a week. He’s produced over 1000 episodes of EOFire, and generates over 300K a month in revenue. With over one billion unique weekly listeners, John’s podcast has inspired the nation to face their fears and take the entrepreneurial leap.



Show Notes provided by Mallard Creatives