She Built a $500k/year Business In Bali

Andrea Loubier The Top Podcast Episode 205

In Episode #205, Nathan speaks with Andrea Loubier, the CEO of Mailbird, a company that is revolutionizing the way online communication is conducted through email reform. Tune-in to hear Andrea talk about abandoning her humdrum corporate life for her exciting entrepreneurial venture based in Silicon Bali.

Famous 5

  • Favorite Book? – The Hard Thing About Hard Things
  • What CEO do you follow?— Ryan Hoover
  • What is your favorite online tool?— Mailbird
  • Do you get 8 hours of sleep?— No
  • If you could let your 20 year old self know one thing, what would it be?—Find what makes you happy, find a way to help the world, and find something that you want to leave behind.

Andrea Loubier is a travel addict, who is obsessed with spicy food, third culture kid who is crazy passionate about improving the unification of online communication…starting with email. As the CEO of Mailbird and one of Southeast Asia leading female thought leaders, Andrea is taking on Outlook from Silicon Bali.


Time Stamped Show Notes:

  • 01:12 – Nathan’s introduction
  • 01:39 – Welcoming Andrea to the show
  • 01:54 – Building the business in Bali
  • 02:03 – Mailbird is a Swiss-Army knife for email
  • 02:50 – Just hit 1M mailboxes managed
  • 03:14 – Close to $500K in AR
  • 03:44 – They’ve hit on a solid model
  • 05:09 – The Flash-sale pricing structure
  • 05:55 – After the banner—20% conversion
  • 06:45 – Before the banner—10% conversion
  • 07:15 – Mailbird has been around since 2012
  • 07:39 – Breakdown between one-time payers and subscribers?—50/50
  • 08:53 – Does the lifetime subscription leave money on the table?
  • 10:00 – Looking at retention numbers
  • 10:24 – Monthly retention is the most important figure
  • 11:07 – Very, very high churn w/ Mailbird, as a result, they need a high-acquisition model
  • 12:04 – Ideally in SaaS, you want churn at 5%
  • 13:00 – The 1st $100K was bootstrapped—now looking for $10M in Series A
  • 15:35 – AngelList has an awesome valuation tool
  • 16:00 – Team of 12 people, full-time
  • 17:36 –

3 Key Points:

  1. Don’t necessarily be afraid of high churn.
  2. Understand what you want your legacy to be and make sure it benefits the world.
  3. Think about building a business overseas—America isn’t always the best place.

Resources Mentioned:

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