She’s Sold 20m Stickers and Will Do $100m By 2018

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In Episode #214, Nathan speaks with serial entrepreneur Andrea Lake. As owner of six successful businesses, Andrea has a unique insight into what it takes to not only start a business, but turn it into a winner. Listen as she shares her trade secrets for aspiring entrepreneurs.

Serial Entrepreneur.  Founder of, YogaJunkie, Delinquent Distribution which owned the exclusive sales rights on merch to chain stores for Minecraft, World of Warcraft, Call of Duty, Walking Dead, etc.  Now moved into educational tech on her platforms &

Famous 5

  • Favorite Book? – Do Cool Shit
  • What CEO do you follow?— Jeff Walker
  • What is your favorite online tool?— 15-5
  • Do you get 8 hours of sleep?— Yes
  • If you could let your 20 year old self know one thing, what would it be?—Worrying is unnecessary, it’s a waste of time.

Time Stamped Show Notes:

  • 01:12 – Nathan’s introduction
  • 01:32 – Welcoming Andrea to the show
  • 01:57 – StickerJunkie started before YogaJunkie
  • 02:25 – Build and hold kinda girl
  • 02:40 – Currently owns 6 companies
  • 03:17 – Biz and StickerJunkie are the most profitable businesses
  • 05:12 – All sticker companies do well and have solid recurring revenue
  • 05:48 – Andrea would exit StickerJunkie for a number just north of $5M
  • 09:11 – Licensing versus Sales
  • 11:00 – Talking
  • 12:55 – Have 2400 email addresses on list via BF ads—spent $.50 a name
  • 13:25 – Course pricing models
  • 14:30 – Build a T-shirt Empire—NOT on Amazon yet, but it will be
  • 16:35 – The 1st day you launch your website is the worst day of its life
  • 17:23 – Measuring success for Lessons.Biz
  • 17:47 –

3 Key Points:

  1. Don’t obsess over online metrics.
  2. Keep your fingers in lots of different pots.
  3. You don’t have to sell a business to WIN—you can keep and hold.

Resources Mentioned:

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