She’s Sold 20m Stickers and Will Do $100m By 2018

Screen Shot 2016-02-18 at 8.25.17 PM

In Episode #214, Nathan speaks with serial entrepreneur Andrea Lake. As owner of six successful businesses, Andrea has a unique insight into what it takes to not only start a business, but turn it into a winner. Listen as she shares her trade secrets for aspiring entrepreneurs.

Serial Entrepreneur.  Founder of, YogaJunkie, Delinquent Distribution which owned the exclusive sales rights on merch to chain stores for Minecraft, World of Warcraft, Call of Duty, Walking Dead, etc.  Now moved into educational tech on her platforms &

Famous 5

  • Favorite Book? – Do Cool Shit
  • What CEO do you follow?— Jeff Walker
  • What is your favorite online tool?— 15-5
  • Do you get 8 hours of sleep?— Yes
  • If you could let your 20 year old self know one thing, what would it be?—Worrying is unnecessary, it’s a waste of time.

Time Stamped Show Notes:

  • 01:12 – Nathan’s introduction
  • 01:32 – Welcoming Andrea to the show
  • 01:57 – StickerJunkie started before YogaJunkie
  • 02:25 – Build and hold kinda girl
  • 02:40 – Currently owns 6 companies
  • 03:17 – Biz and StickerJunkie are the most profitable businesses
  • 05:12 – All sticker companies do well and have solid recurring revenue
  • 05:48 – Andrea would exit StickerJunkie for a number just north of $5M
  • 09:11 – Licensing versus Sales
  • 11:00 – Talking
  • 12:55 – Have 2400 email addresses on list via BF ads—spent $.50 a name
  • 13:25 – Course pricing models
  • 14:30 – Build a T-shirt Empire—NOT on Amazon yet, but it will be
  • 16:35 – The 1st day you launch your website is the worst day of its life
  • 17:23 – Measuring success for Lessons.Biz
  • 17:47 –

3 Key Points:

  1. Don’t obsess over online metrics.
  2. Keep your fingers in lots of different pots.
  3. You don’t have to sell a business to WIN—you can keep and hold.

Resources Mentioned:

People who listened to this episode also listened to these:

175 Allon Bloch He did $900m in sales last year on something you touch every day

207 Ezra Firestone How Male Marketer Does $1.5m Per Month In Womens Cosmetics with Ezra Firestone of Boom! By Cindy Joseph (Coming soon on iTunes here)
196 Brian Adams 30,000 Pounds Per Day, Efficiency Machine Did $7m Last Year on Industrial Planks with Brian Adams of
189 Nathan Rothstein He Made $750k in November, 2015 From Tee Shirt Quilts?
175 Allon Bloch He did $900m in sales last year on something you touch every day
168 Scott Hutchison He Turned $200 Into $15m. You Won’t Believe How He Did It.
163 John Lee Dumas “I bought 20,000 Freedom Journals at $6.50 each”
161 Tom Hunt You’re a corporate guy selling mens leggings on the side?
157 Allison Schaaf She Moved from Time Intensive 1 on 1 Consulting to $10k/mo Passive Recurring with Printables
149 Michael Devlin How to Predict Sales Success on Amazon with this Algorithm
145 Elijah Montecelli He’s 23, an artist, and has sold $6k Apple Watch bands
139 James Marks He’s doing $330k/mo aiming for $10m Valuation with James Marks
136 Vincent van de Poll We 3d Print Minion Cases for Walmart
132 Matt Gallant His supplement company did $280k last month, here’s how
128 Scott Voelker How I use BSR’s to sell $307k on Amazon last month
123 Trisha Roy She’s Making $25k/mo Shipping Curtains And More
94 Rob Burke 24 year old invents music through teeth with Rob Burke
90 Sonya Petcavic Quitting Corporate and Going all In With Her Own $50k with Sonya
86 Stephen Conn How a Gay Fashion Brand Does $500k/Year in Revenue With a Membership
59 Vinnie Fisher $1.3m Gross and $160k Net Last Month on “Krill” with 4-Kid Dad Vinnie Fisher
46 Molly Hahn Artist Uses a Clever Tactic to Make $28k/mo From Her Sketches of THIS?!
42 Yuri Elkaim $75k in MRR From one Funnel with $235 Customer LTV with Yuri Elkaim
30 Noah Rasheta How An Idea For His Kid Led To $400k/yr WalMart Deal for Iphone Accessory with Noah Rasheta
7 Kevin Lavelle How To Quit Corporate, Use Stinky Sweat and Mark Cuban to Grow Shirt Company 4-5x YOY
4 Nick Kneuper How 350 Electric Bra’s Launched a $10m Freaky Apparel Business