LTV, CAC, ARPU Numbers from SaaS CEO Michael Perry of

Michael Perry

In Episode #222, Nathan welcomes Michael Perry, owner of Kit, an online marketing software that lets people connect eCommerce sites to different social media platforms. Listen as Nathan and Michael talk about how they started their respective businesses, how they’re using Facebook to target clients today, and why Kit should be so attractive to entrepreneurs.

Famous 5

  • Favorite Book? – Search Inside Yourself
  • What CEO do you follow?— Mark Zuckerburg
  • What is your favorite online tool?— Clara
  • Do you get 8 hours of sleep?— No
  • If you could let your 20 year old self know one thing, what would it be?— Nothing f****** matters

Time Stamped Show Notes:

  • 01:15 – Nathan’s introduction
  • 01:43 – Welcoming Michael to the show
  • 01:47 – Defining small business survivalist
  • 02:20 – How Michael currently makes money
  • 02:23 – The idea for Kit
  • 03:37 – How Kit started and how many clients currently working with it
  • 04:32 – No one wants to invest in technology for SMB—But they should!
  • 05:20 – “We didn’t want to be an agency, we wanted to become a software company and create a digital person that can work for SMB owners 24/7”
  • 06:16 – Right now, Kit has about 2000 paying customers
  • 08:22 – People have this misguided notion that everything on the internet should be free—this is simply not the case
  • 09:03 – Acquisition cost per customer is at $21 via Facebook
  • 11:26 – Kit is not a non-profit—it’s all about revenue
  • 11:48 – What revenue number would you love to hit in 2016? -$150,000-$200,000 MRR
    • 12:19 – Hitting those metrics is not an option
  • 13:26 – 99% of the time it’s the people behind the business that make the business GREAT
  • 13:34 – It’s better to have a good team than a good idea
  • 15:05 – @MichaelPerry

3 Key Points:

  1. SMB business owners would be wise to invest in technology early—the long-term gains outweigh the upfront expense.
  2. Just because something is on the internet, doesn’t mean that it should be free.
  3. It’s your team—not your ideas, not your products—that make your business great.

Resources Mentioned:

  • Host Gator – The website Nathan used to buy and other domain names and hosting.
  • Kit –an online marketing assistance
  • Show Notes provided by Mallard Creatives

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