He Got 17m YouTube Subscribers and 1b+ Views

Mickey Meyer

In Episode # 224, Nathan interviews Mickey Meyer, a digital media producer and the co-founder of JashNetwork, a multi-tiered digital media studio. Listen as Nathan quizzes Mickey on his role as a producer, and how he makes money as a digital media producer.

Famous 5

  • Favorite Creative/Production Book? – The book he’s currently writing which is The Television
  • What CEO do you follow?— Ted Sarandos
  • What is your favorite online tool?—Final Cut
  • Do you get 8 hours of sleep?— Yes
  • If you could let your 20 year old self know one thing, what would it be?— Have fun

Time Stamped Show Notes:

  • 01:20 – Nathan’s introduction
  • 02:10 – Nathan welcomes Mickey
  • 03:05 – Mickey walks us through Epic Rap Battle
  • 04:28 – 13M-17M Youtube subscribers with billion views per video
  • 05:21 – Mickey talks about his job in production
  • 05:27 – Think first and foremost, about consistency
  • 06:33 – If you can build those long standing relationship with your audience, it gives them something to look forward to
  • 07:42 – The Top production secret
  • 08:53 – Content is king
  • 09:35 – Look for something that will stand out, something that people can latch on to
  • 10:06 – You want to make sure that you do have vibrant colors
  • 10:40 – Production for Jash’s
  • 12:10 – Getting users to longer session times
  • 14:04 – Start focusing more on narrative, long-form content
  • 14:59 – Doing what people are searching all the time and not just trends
  • 15:37 – Our strategy is more in line with the overall entertainment industry
  • 16:50 – Make money in a lot of different ways
  • 21:45 – Paying someone to distribute a video (on a Youtube channel)
  • 22:00 – It is a very intimate relationship on that channel with that audience
  • 26:52 – Mickey’s instagram

3 Key Points:

  1. Consistency is king in the world of content.
  2. For years, the emphasis has been on short-form content—that trend is reversing.
  3. Speaking of trends—do not pigeonhole yourself by keeping your content trend-centric—find a way to engage with people’s interests long-term.

Resources Mentioned:


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