Italian Fashion Brand Doing $12m/Year In Transaction Volume

Diego Abba

In Episode # 227, Nathan speaks with Diego Abba, president of Italist, an eCommerce site that sells luxury Italian items. Listen as Diego shares his experience working with consumer giants like Proctor & Gamble and Activision, as well as his inspiration to abandon the security of the corporate world to venture out into the uncertain plain of entrepreneurship.

Famous 5

  • Favorite Book? – The Ultimate Question
  • What CEO do you follow?— N/A
  • What is your favorite online tool?—Skype
  • Do you get 8 hours of sleep?— No
  • If you could let your 20 year old self know one thing, what would it be?— Stay more zen

Time Stamped Show Notes:

  • 01:00 – Nathan’s introduction
  • 01:57 – Nathan welcomes Diego
  • 02:10 – Diego’s experiences in Bain, Proctor & Gamble, Activision and Global Bank
  • 03:45 – Speaking on Activision
  • 05:00 – Italist
  • 05:50 – 2015’s transaction volume $10M
  • 06:39 – How Italist makes money
  • 07:00 – The idea of Italist revolves around creating the look and feel of an Italian Luxury Store within the confines of the digital space
  • 07:36 – Percentage income is 20-30% of retail value
  • 09:23 – Farfetch
  • 11:20 – There are 2 seasons in luxury goods –spring/summer and winter
  • 13:03 – Gross margin of $250,000
  • 14:17 – Affiliates
  • 17:23 – Who would you love to sell to one day? –Ebay or Amazon
  • 21:12 – comparison
  • 21:34 – The key is to stay focused, do the best you can, and keep the rest simple
  • 22:40 – Diego’s LinkedIn

3 Key Points:

  1. You company website has to have a look and feel that is reflective of your product or service.
  2. If you’re going to get into the consumer luxury goods market, be ready for a dogfight.
  3. The key to success has three teeth—focus, effort, and simplicity.

Resources Mentioned:

  • Host Gator – Powerful web hosting made easy and affordable.
  • Italist – company founded by Diego that sells Italian luxury items across 85 countries
  • Farfetch – a competitor of Italist
  • — another rival of Italist
  • Activision – An American video game publisher
  • Mallard Creatives – Provider of Show Notes


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