From Apple to Raising $250k on Kickstarter For His New Hardware Company with Nils Mattison

Nils Mattisson

In Episode #230, Nathan speaks with Nils Mattisson, CEO of Minut, a company that designs tools to help homeowners monitor their homes. Listen as Nathan grills Nils on the basis of Minut’s product pricing, their investment sources, and the likelihood of Minut taking off in the consumer hardware market.

Famous 5

  • Favorite Book? –The Innovator’s Dilemma
  • What CEO do you follow?— None
  • What is your favorite online tool?—Slack
  • Do you get 8 hours of sleep?— No
  • If you could let your 20 year old self know one thing, what would it be?—Always take the leap, no matter the fear.

Time Stamped Show Notes:

  • 01:03 – Nathan’s introduction
  • 01:09 – Welcoming Nils to the show
  • 01:25 – Nils role at Apple
  • 02:05 – Working on the original iPhone
  • 03:53 – What Minut does
  • 05:43 – How the Minut algorithm works
  • 07:19 – Finding success on Kickstarter
  • 08:20 – The costs of production for Minut
  • 08:45 – In consumer hardware, prices drop rapidly as products take off—sell for 4x production cost
  • 10:31 – How are new buyers finding the product
  • 10:44 – Pre-sold 4K products, now delivering
  • 11:21 – Eight team members
  • 11:30 – Backed by a variety of investors
  • 13:27 – Raised nearly $500K thus far
  • 14:53 –
  • 16:14 – Famous 5

3 Key Points:

  1. Be courageous—make the leap of faith.
  2. Just because you work for a kick-ass company (like Apple), doesn’t mean you need to stay there.
  3. If you want to get into consumer goods, Kickstarter is GREAT way to test the market.

Resources Mentioned:

  • Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible
  • Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
  • Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
  • Minut – Nils’ company
  • Mallard Creatives – Provider of Show Notes

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