Is It Possible To Launch a Startup And a Baby At The Same Time?

Arry Yu

In Episode #257 Nathan interviews Arry Yu, the CEO and co-founder of GiftStarter – a consumer platform for crowd-sourcing gifts. Arry’s a leader in the space where creativity and technology meet. She worked as a consultant for Microsoft, Google and L’Oreal before launching her own startup. Listen as Nathan and Arry talk fundraising, working with co-founders, and what her mom thinks of her career.

Famous 5

  • Favorite Book? – The Hard Thing About Hard Things
  • What CEO do you follow? — Jonathan Sposado
  • What is your favorite online tool? — Autopilot
  • Do you get 8 hours of sleep?— I just had a baby
  • If you could let your 20 year old self know one thing, what would it be? — Get away from your insecurities. It’s okay to mess things up – no one else knows what they’re doing either.

Time Stamped Show Notes:

  • 01:20 – Nathan’s introduction
  • 02:05 – Welcoming Arry to the show
  • 02:10 – Launched GiftStarter in July 2014
  • 02:30 – After 12 years in services industry, Arry wanted a change
  • 03:01 – Won 1st place on Hackathon and decided to launch
  • 04:17 – GiftStarter lets consumers break a product into affordable chunks
  • 04:33 – Contracts range from $2k to $20k each month
  • 05:10 – “Basically crowdsourcing gifts”
  • 05:40 – Makes money on an 8% transaction fee
  • 06:00 – Makes commission on products sold
  • 06:10 – Total revenue in 2015 was $12k
  • 06:30 – Aiming for 50k in 2016
  • 06:40 – Team of 3 full-time, 3 part-time
  • 06:50 – Raised $525k via convertible note
  • 07:10 – Product changed between fundraising round and today
  • 08:00 – Question to Arry’s mom: “What do you think about Arry starting her own business?”
  • 10:00 – Do you ever feel stuck because of angel investors?
  • 10:30 – People expect us to innovate and change
  • 13:29 – Famous Five

3 Key Points:

  1. Don’t be controlled by your insecurities – trust yourself, and let yourself make mistakes
  2. Accept that your start-up will change as you grow. It means you’re innovating and responding to your market, and it’s a good thing
  3. No one else knows what they’re doing either. Do what you love.

Resources Mentioned:

  • Freshbooks – The site Nathan uses to manage his invoices and accounts.
  • Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
  • Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
  • Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.


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