Technical Co-Founder Hits $35k in MRR, Won’t Sell for $10m Today

Gil Allouche

In Episode #264 Nathan interviews Gil Allouche, the co-founder of Metadata. Gil’s an expert in digital marketing and AI who worked as a marketing consultant for big-name companies before quitting to co-found a startup. Listen as Gil and Nathan talk digital marketing, growth hacking, and how to work with your co-founders.

Famous 5

  • Favorite Book? – Enders Game
  • What CEO do you follow? — Brian Halligan
  • What is your favorite online tool? — Hubspot
  • Do you get 8 hours of sleep?— No
  • If you could let your 20 year old self know one thing, what would it be? —That everything is achievable, and that I should set my goals much higher

Time Stamped Show Notes:

  • 01:10 – Nathan’s introduction
  • 01:35 – Welcoming Gil to the show
  • 02:10 – Before Metadata, Gil was a marketing consultant for B2B companies
  • 03:00 – Gil’s focus in college was on AI and robotics
  • 03:10 – He followed this with an MBA and focused on digital marketing
  • 03:35 – In February 2016, Metadata had MRR of $35k
  • 04:10 – Currently raising around $2 million in equity in a seed round
  • 04:50 – Would be happy with a $5 million pre-money valuation
  • 05:30 – Metadata amplifies the impact of content marketing
  • 06:30 – Takes initial audience and reverse engineers a profile
  • 07:15 – Targets lookalike audiences on multiple platforms
  • 08:10 – Starts at $10k for a 3-month pilot
  • 08:50 – Takes over landing page, enrichment and targeting
  • 09:15 – A startup: still figuring out a pricing model
  • 10:00 – 3 founders; 8 team members
  • 10:35 – How do you talk to co-founders about splitting equity?
  • 11:10 – Just over 12 customers
  • 11:42 – Churn rate: to date, only one customer has left
  • 12:15 – Launched in May 2015
  • 12:40 – Willing to spend $2-3k to acquire a customer
  • 14:00 – Connect with Gil by email
  • 15:20 – Famous Five

3 Key Points:

  1. Aim high. Everything is achievable with the right method.
  2. Half of content marketing is marketing. The best content in the world won’t help you if no one reads it.
  3. If your startup has co-founders, have a serious conversation about splitting equity. It’s too important to not get right.

Resources Mentioned:

  • Freshbooks – The site Nathan uses to manage his invoices and accounts.
  • Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
  • Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
  • Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.

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