In Episode #264 Nathan interviews Gil Allouche, the co-founder of Metadata. Gil’s an expert in digital marketing and AI who worked as a marketing consultant for big-name companies before quitting to co-found a startup. Listen as Gil and Nathan talk digital marketing, growth hacking, and how to work with your co-founders.
- Favorite Book? – Enders Game
- What CEO do you follow? — Brian Halligan
- What is your favorite online tool? — Hubspot
- Do you get 8 hours of sleep?— No
- If you could let your 20 year old self know one thing, what would it be? —That everything is achievable, and that I should set my goals much higher
Time Stamped Show Notes:
- 01:10 – Nathan’s introduction
- 01:35 – Welcoming Gil to the show
- 02:10 – Before Metadata, Gil was a marketing consultant for B2B companies
- 03:00 – Gil’s focus in college was on AI and robotics
- 03:10 – He followed this with an MBA and focused on digital marketing
- 03:35 – In February 2016, Metadata had MRR of $35k
- 04:10 – Currently raising around $2 million in equity in a seed round
- 04:50 – Would be happy with a $5 million pre-money valuation
- 05:30 – Metadata amplifies the impact of content marketing
- 06:30 – Takes initial audience and reverse engineers a profile
- 07:15 – Targets lookalike audiences on multiple platforms
- 08:10 – Starts at $10k for a 3-month pilot
- 08:50 – Takes over landing page, enrichment and targeting
- 09:15 – A startup: still figuring out a pricing model
- 10:00 – 3 founders; 8 team members
- 10:35 – How do you talk to co-founders about splitting equity?
- 11:10 – Just over 12 customers
- 11:42 – Churn rate: to date, only one customer has left
- 12:15 – Launched in May 2015
- 12:40 – Willing to spend $2-3k to acquire a customer
- 14:00 – Connect with Gil by email
- 15:20 – Famous Five
3 Key Points:
- Aim high. Everything is achievable with the right method.
- Half of content marketing is marketing. The best content in the world won’t help you if no one reads it.
- If your startup has co-founders, have a serious conversation about splitting equity. It’s too important to not get right.
- Freshbooks – The site Nathan uses to manage his invoices and accounts.
- Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
- Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
- Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
- Show Notes provided by Mallard Creatives