In Episode #266 Nathan interviews Andrew Howlett, Chief Digital Officer at Rain, and a board member at the Society of Digital Agencies. Andrew started a million-dollar cleaning products business online at 26, before moving into marketing consultancy. Listen as Nathan and Andrew talk marketing, strategy, and how to get out of finance.
- Favorite Book? – The 7 Habits of Highly Effective People
- What CEO do you follow? — Maurice Levy
- What is your favorite online tool? — Pipedrive
- Do you get 8 hours of sleep?— Yes
- If you could let your 20 year old self know one thing, what would it be? —That finance wasn’t the direction I wanted to go – it would have been great to understand computer science more
Time Stamped Show Notes:
- 01:20 – Nathan’s introduction
- 01:40 – Welcoming Andrew to the show
- 02:00 – At 26, started a website that sold cleaning supplies
- 02:35 – At 29, started Rain
- 02:40 – uClean had total revenues of $200k in its first year; almost $1 million the next year
- 03:30 – Clear around $200k each year from uClean
- 04:05 – Rain’s latest client is BeachBody
- 04:40 – Rain is helping them re-imagine their products
- 05:00 – Revenue model is generally either a monthly retainer or T&M
- 05:25 – Retainer of $50-75k per month
- 05:55 – Works largely with 7 major clients
- 06:30 – First-ever Superbowl ad this year – Campbells Chunky Soup
- 06:55 – Wanted to focus on online placement
- 08:10 – 90% of placement is hustle
- 08:30 – They use People Pattern as a helpful piece of software
- 09:10 – Ended up with 3.5 million views in 2 weeks
- 10:00 – Made 3 videos for the Facebook 10-year anniversary
- 11:10 – Margin on video can be tricky to handle
- 11:56 – Total revenue in 2015 was $14 million
- 12:30 – Vision is to keep strategy, design, development and building in-house
- 14:20 – Happy with the current size of the company – no plans to grow dramatically
- 14:30 – Connect with Andrew on Twitter or LinkedIn
- 16:10 – Famous Five
3 Key Points:
- The majority of marketing is hustle. Automation helps, but to some extent you need to have real people pushing things along.
- There are benefits to limiting growth. Having a core team that’s small enough to be in the same room at the start of a project is fantastic.
- You need to understand how technology works. Even if you’re never going to be a developer, educate yourself in the basics. It will pay off.
- Freshbooks – The site Nathan uses to manage his invoices and accounts.
- Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
- Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
- Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
- Show Notes provided by Mallard Creatives