He’s Making How Much from Text Message Marketing?

Chris Brisson

Summary:
In Episode #288 Nathan interviews Chris Brisson, the founder of Call Loop website. Call Loop is a voice and text messaging service that’s used by a huge range of clients. Listen as Chris and Nathan talk buying out a co-founder, building a company while working full-time, and how to pivot with an established product.

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Famous Five:

  • Favorite Book? – Stealth Marketing
  • What CEO do you follow? — James Clear
  • Favourite online tool? — ClickFunnels and ConvertFlow
  • Do you get 8 hours of sleep?— No
  • If you could let your 20 year old self know one thing, what would it be?—That being young is an advantage – take the opportunity to make mistakes

Time Stamped Show Notes:

  • 01:22 – Nathan’s introduction
  • 01:40 – Welcoming Chris to the show
  • 02:00 – Call Loop is a voice and text messaging service
  • 02:22 – Had the idea in 2009; business was founded in 2011
  • 03:00 – It took 3 years to build the software as a side project
  • 03:55 – Put in $10,000 to kick-start the project
  • 04:12 – Bought out his business partners in 2015
  • 04:50 – Two investors put in $90k total for 7.5% equity
  • 05:55 – How did buying out his co-founders work?
  • 06:20 – One co-founder had a full-time job and didn’t want to be hands-on
  • 07:20 – Chris wasn’t financially experienced – hadn’t put caps of cliffs on the equity
  • 08:10 – Co-founder had 25%
  • 09:10 – Bought out for less than $100k
  • 09:30 – “We have SaaS components but we’re not really a SaaS business”
  • 10:00 – Different customers have extremely different needs – they buy credits differently
  • 10:45 – Topline revenue in 2015 was $385k
  • 11:25 – Reinvested $150k in the company in 2015
  • 12:15 – Revenue goal in 2016 is $430-450k
  • 12:35 – Around 1000 unique customers each month
  • 13:54 – Sending around 400k text messages each month
  • 14:34 – Goal is to develop the software behind the product, add features, and scale
  • 15:45 – Chris hopes to pivot towards marketing automation
  • 18:18 – Connect with Chris at the Call Loop website
  • 19:55 – The Famous Five

3 Key Points:

  1. Youth is an advantage. Don’t be scared to act because you’re too young.
  2. When you’re distributing equity with co-founders, by sure to have a vesting schedule. You’ll hugely reduce the risk of problems down the line.
  3. Look for opportunities to pivot, even when you’re an established company. The market changes; technology changes: make sure you keep up.

Resources Mentioned:

  • Freshbooks – The site Nathan uses to manage his invoices and accounts.
  • Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
  • Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
  • Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.