$150k at 26 Years Old, Now Charges $50k-300k Per ECommerce Project

Anshey Bhatia

In Episode #298, Nathan interviews Anshey Bhatia, founder of Verbal+Visual – a platform for optimising e-commerce that’s become one of Shopify’s top partners. Listen as Nathan and Anshey talk about what growth means, where e-commerce is going, and the importance of focus.


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Famous 5

  • Favorite Book? – Traction
  • What CEO do you follow? — Myself – I look at everything I’m spending time on during a day
  • What is your favorite online tool? — Slack
  • Do you get 8 hours of sleep?— Very close
  • If you could let your 20 year old self know one thing, what would it be? —To focus

Time Stamped Show Notes:

  • 01:23 – Nathan’s introduction
  • 01:40 – Welcoming Anshey to the show
  • 01:44 – Verbal+Visual is an agency that works with e-commerce brands to develop their user experience
  • 02:09 – Recently worked with Uproot
  • 02:20 – Anshey likes working with Shopify because it’s simple for both IT and management
  • 03:30 – Worked with Shopify to create the first wine integration on their site
  • 04:30 – Average e-commerce platforms go from an average of $50k to high-end $300k
  • 04:54 – Initial development is on a project fee, after which optimisation services are offered on retainer
  • 06:02 – Founded the business in 2009
  • 06:13 – First-year revenue was around $150k
  • 06:30 – Total revenue in 2015 was in the low 7 figures
  • 06:41 – Team of 7 full-time employees and 5 part-time, based in New York
  • 07:07 – Net margin of around 20%
  • 07:31 – Anshey tries to leave profits in the business
  • 08:28 – Goal is to reach a team of 40 people within 3 years
  • 09:12 – Aim to have 2-3 new clients for each new hire
  • 09:44 – The main area of growth has been partnerships, and building a portfolio
  • 10:50 – Ideal customer is someone making $100k-$1 million; who wants to grow; and who is unsatisfied with their current e-commerce platform
  • 11:20 – Connect with Anshey on Twitter and Linkedin
  • 13:00 – Famous Five

3 Key Points:

  1. Determine what growth means to you. Is it topline revenue? Team size? Customer value? Choose a measure that’s meaningful for your business.
  2. Improve the quality of every project you do. Your portfolio is your number one tool for finding work.
  3. Focus from the beginning on what you’re passionate about.

Resources Mentioned:

  • Freshbooks – The site Nathan uses to manage his invoices and accounts.
  • Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
  • Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
  • Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.