How to Capture 150 New Emails Leads From Instagram Daily

nathan chan

Summary:
In Episode #302 Nathan interviews Nathan Chan, founder of Foundr magazine. Nathan’s a master of Instagram who generates around 400 leads a day from the channel. He’s rocketed the Foundr app to the top of the app store, beating out Entrepreneur magazine and other competitors. Listen in as the two Nathans discuss building an unbeatable list, tips to win at Instagram, and whether Nathan would sell his business for $30 million today.

Famous 5:

  • Favorite Book? – Ready, Fire, Aim
  • What CEO do you follow? — Vishan Lakhiani
  • Favourite online tool? —SamCart
  • Do you get 8 hours of sleep?— No
  • If you could let your 20 year old self know one thing, what would it be?—Party more

Time Stamped Show Notes:

  • 01:10 – Nathan’s introduction
  • 01:45 – Welcoming Nathan to the show
  • 02:30 – Nathan’s already been featured on the show
  • 03:10 – Instagram is probably the most valuable revenue driver that Foundr have
  • 03:20 – Their account has around 700k followers
  • 03:40 – Instagram account has generated around 150k email subscribers
  • 05:25 – A VA generates the graphics: they recycle images from 6 months ago
  • 06:20 – Use a tool called Latergram to queue posts
  • 07:04 – The purpose of the Instagram account is to drive traffic and generate leads
  • 07:30 – Capture around 300-400 leads each day from Instagram
  • 08:55 – Nathan teaches an Instagram course
  • 09:25 – The most lucrative funnel appears to be posting about Instagram on Instagram
  • 09:50 – Nathan runs a live webinar every week
  • 10:40 – 3 main revenue streams are from the online magazine; ebooks; and a membership site
  • 11:40 – Courses and digital products are the main revenue generators
  • 12:18 – Over 500k people have downloaded the magazine
  • 13:10 – Nathan found his design team on Behance
  • 14:02 – Foundr magazine is an authority-building product rather than a multi-million dollar product
  • 15:00 – The magazine is making in the high six figures in revenue
  • 15:15 – How does Foundr outrank Entrepreneur in the app store?
  • 15:30 – “Look at keywords – the app name and description”
  • 16:27 – ‘A young entrepreneur magazine” – hits multiple keywords
  • 17:25 – Foundr has just started a weekly podcast
  • 17:48 – Had around 70k downloads in April 2016
  • 19:00 – Nathan would take $30 million for Founder magazine
  • 19:58 – Hoping to have a 500k email list by the end of 2016
  • 20:08 – The membership course – Foundr Club – has 400 paying customers
  • 22:13 – The Famous Five

3 Key Points:

  1. Online media isn’t just about publishing content. Build a community, build a list, and work social media for all it’s worth
  2. Optimisation is about paying attention to the small things: Nathan started his app name with ‘A+’ to be at the top of alphabetical listings
  3. Use social media to capture leads, not to push sales

Resources Mentioned:

  • Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
  • Freshbooks – The site Nathan uses to manage his invoices and accounts.
  • Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
  • Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
  • Show Notes provided by Mallard Creatives