This B2B SaaS Companies Prevents Death With Wearables

Nathan Klarer

In Episode #327, Nathan interviews Nathan Klarer, CEO at Bridgecrest Medical. Nathan’s building a B2B SaaS company that uses wearable technology to minimise accidents in mines and oil rigs. He’s 25 years old and has already raised $1.3 million. Tune in to hear about what’s next for wearable technology, how Nathan’s driving sales, and why he wishes he’d started sooner.



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Famous 5:

  • Favorite Book? – Influence
  • What CEO do you follow? — Larry Ellison
  • Favourite online tool? — Nova
  • Do you get 8 hours of sleep?— No
  • If you could let your 20 year old self know one thing, what would it be? — To have more confidence in myself and start earlier

Time Stamped Show Notes:

  • 01:10 – Nathan’s introduction
  • 01:50 – Welcoming Nathan to the show
  • 02:17 – Before Bridgecrest, Nathan worked in equity finance
  • 02:51 – Bridgecrest is a B2B SaaS company that incorporates wearable technology into a platform that helps heavy industries prevent accidents
  • 03:38 – Currently using wearable technology to minimise the fatigue risk of oil rig operators
  • 04:20 – Sell directly to the operations or tech managers of oil and gas companies
  • 04:50 – Annual contracts are in 5-6 figures
  • 05:12 – Customers pay monthly
  • 05:37 – Companies take 3 or 4 year contracts
  • 06:02 – Nathan’s background is in engineering – he saw wearable technology being used for health and decided to bring it onto heavy industrial sites
  • 07:10 – Nathan is the sole founder but has given equity to important team members
  • 08:10 – Have raised about $1.3 million in total
  • 08:36 – “We needed to raise that capital to build the product we wanted to build”
  • 09:07 – Most of the costs are engineering for analytic software
  • 09:34 – Launched the product last year
  • 09:48 – Currently have 10-20 customers
  • 09:40 – “We’re looking to build deep relationships with our customers” – no one has churned yet
  • 10:50 – Sales can come through a single site in heavy industry – followed by upsales at the corporate level
  • 11:30 – Launched in the last quarter of 2015, and made less than $1 million
  • 12:40 – Keen to be adopted by big industry players in 2016
  • 13:45 – As the CEO, Nathan now spends more time working on sales than engineering
  • 10:30 – Connect with Nathan on Twitter
  • 15:20 – The Famous Five

3 Key Points:

  1. If you’re building a product, raise enough capital to get it right
  2. Getting the right team around you is all-important. Make sure your founding team complements your weaknesses and buys into the company’s vision
  3. Have confidence in your skills and your abilities. Start your company sooner.

Resources Mentioned:

  • Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
  • Freshbooks – The site Nathan uses to manage his invoices and accounts.
  • Leadpages  – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
  • Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.