Is He Creating The New Billion Dollar Direct Mail Industry?

Jake Jorgovan

In Episode #334, Nathan interviews Jake Jorgovan, founder of Outbound Creative: an agency that goes the extra mile to help consultants secure their dream clients. Tune in to hear why it’s worth spending to acquire your perfect clients; why Jake’s sending cakes to top executives; and how he’s planning to multiply annual revenue by 10x this year.



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Famous 5:

  • Favorite Book? – How to Win Friends & Influence People
  • What CEO do you follow? — Aaron Ross
  • Favourite online tool? — Trello
  • Do you get 8 hours of sleep?— Yes
  • If you could let your 20 year old self know one thing, what would it be? — To enjoy life more along the way. Don’t work around the clock.

Time Stamped Show Notes:

  • 01:12 – Nathan’s introduction
  • 01:32 – Welcoming Jake to the show
  • 01:37 – Outbound Creative make money be helping consultants secure their dream clients
  • 01:48 – They create highly personalized outreach campaigns and charge a monthly retainer, plus commission
  • 02:41 – Retainers are $2-4k, with a commission ranging from 0-15%
  • 03:15 – One client is Lighthouse Conferencing: they’re sending cakes to Lighthouse’s potential clients with a URL to a personalised outreach video
  • 04:21 – “If you’re doing deals that are $50k or $100k, you can spend a few hundred dollars to get in front of those clients”
  • 04:55 – They also work on gifting and customer retention
  • 05:30 – Started in July 2015
  • 05:40 – This year’s revenue is around $50k
  • 06:15 – First-year revenue was around $25k
  • 06:25 – Hard costs of purchase and postage are passed on to the client
  • 07:05 – One full-time employee and 3 sales reps
  • 07:39 – Highly personalised videos on a landing page are a staple of outreach
  • 08:00 – Have worked with 10 clients in total; currently have 5 clients on retainer and 3 more in the pipeline
  • 08:39 – Averaging $15k per month in revenue
  • 08:55 – They’re moving away from project-based work and towards building MRR
  • 10:16 – Revenue goal for 2017? “Half a million”
  • 10:45 – Connect with Jake at his website
  • 13:11 – The Famous Five

3 Key Points:

  1. Don’t work around the clock – enjoy life
  2. Go the extra mile to engage with your clients. Those are valuable relationships – invest in them
  3. Be ambitious about growth: make a plan and hire fantastic sales reps

Resources Mentioned:

  • Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
  • Freshbooks – The site Nathan uses to manage his invoices and accounts.
  • Leadpages  – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
  • Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.