61 Customers $700k In Revenue, The Ultimate Sales Training Tool with Sam Caucci

Sam Caucci

In Episode #361, Nathan interviews Sam Caucci, founder of Sales Huddle, a training and development team using gaming technology to help organizations better prepare their people for the workforce. With work delivered across North America, Europe, and Asia, Sales Huddle has impacted people across organizations in a wide array of sectors and clients, that include professional sports teams, politics and government, hospitality, retail, colleges, and many more. They’re applying an innovative approach to people preparing for the workforce, and Sam is over the creation of the training game platform. It is the first game-based platform that transforms the way an organization on-boards, trains, and develops team members.



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Famous 5:

  • Favorite Book? – Emotional Intelligence
  • What CEO do you follow? — Someone who’s not living right now
  • Favorite online tool? — Rapportive and Mixmax
  • Do you get 8 hours of sleep?—No
  • If you could let your 20-year-old self know one thing, what would it be? — Not to think I knew everything.

Time Stamped Show Notes:

  • 01:09 – Nathan’s introduction
  • 01:55 – Training that isn’t boring
  • 02:50 – Money is made from a license fee
  • 03:22 – Company was founded in 2010
  • 3:55 – It went from consulting to a product
  • 4:15 – First year’s revenue was $250000
  • 4:45 – They are self-funded
  • 5:15 – Total customers is 61
  • 5:45 – Learning-based vs. game-based competition
  • 6:35 – The product requests annual pay
  • 7:05 – Pay is upfront
  • 07:30 – Average pay per year is $15000 per customer
  • 07:55 – 100% retention and why
  • 10:05 – Customer acquisition costs
  • 11:00 – They have just started raising capital
  • 11:50 – How to get more people and scale the business
  • 13:20 – How much money they want to raise
  • 13:40 – Team is six people
  • 14:00 – Saleshuddlegroup.com, Twitter – @saleshuddle or @samcaucci
  • 16:10 – The Famous Five

3 Key Points:

  1. Businesses and progress run off of incentives.
  2. Consider the most efficient and cost-effective way to provide your service.
  3. Learning and training systems shouldn’t be boring.

Resources Mentioned:

  • Freshbooks – The site Nathan uses to manage his invoices and accounts.
  • Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
  • Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
  • Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.

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