10,000 Nurses Pay Him $110k/mo To Get Certified with Tony Leonard of NurseVersity.com

Tony Leonard

In Episode #362, Nathan interviews Tony Leonard, founder and president of nurseVersity—a company that uses next-generation tools, cutting-edge research, and adaptive, personalized learning structures to help nurses and physical therapists prepare for the respective industry exams with maximum efficiency.

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Famous 5:

  • Favorite Book? – Who Moved the Cheese
  • What CEO do you follow? — Bill Gates
  • Favorite online tool? — There are several
  • Do you get 8 hours of sleep?—No
  • If you could let your 20-year-old self know one thing, what would it be? — Sleep more; eat less.

Time Stamped Show Notes:

  • 01:09 – Nathan’s introduction
  • 01:25 – Tony’s company operates under a monthly subscription format
  • 01:45 – He helps people pass their qualifying exams the first time
  • 02:15 – 10,000 customers, with $152,000 in revenue last month
  • 03:00 — $35.50/month per customer
  • 03:30 – Scholarship program
  • 05:00 – One-time payments
  • 05:40 – How they manage churn
  • 07:30 – Cost to get a customer
  • 08:40 – Company is based in Louisville, Kentucky
  • 09:00 – Churn for their company
  • 10:15 – Lifetime value is about $300 per customer
  • 10:30 – They are looking to raise capital
  • 11:00 – Capital to date is $4 million
  • 11:15 – Connect with Tony Leonard on LinkedIn, or at Nurseversity on Facebook, or leonard@nurseversity.com
  • 13:40 – The Famous Five

3 Key Points:

  1. Show your customers you care.
  2. Think of ways you can increase capital and scale your business.
  3. Sleep more, and eat less.

Resources Mentioned:

  • Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
  • Freshbooks – The site Nathan uses to manage his invoices and accounts.
  • Leadpages  – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
  • Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.