22 Customers Pay $50K/Year SaaS AppZen.com with Anant Kale

Anant Kale

In Episode #369, Nathan interviews Anant Kale, co-founder of AppZen. Anant had a job that paid him $200000 a year when he decided to go off on his own and start a business. Hear the success story of his artificial intelligence software which has “transformed the back office” for companies everywhere.

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Famous 5:

  • Favorite Book? – Who Says Elephants Can’t Dance
  • What CEO do you follow? — Elon Musk
  • Favorite online tool? — Rapportive and Calendly
  • Do you get 8 hours of sleep?—No
  • If you could let your 20 year old self know one thing, what would it be? — Start a business earlier than you think you should.

Time Stamped Show Notes:

  • 01:25 – Nathan introduces Anant Kale
  • 01:55 – AppZen uses artificial intelligence software in offices
  • 02:45 – It detects information on employees and statistics automatically
  • 03:30 – Founded in 2013
  • 04:00 – 2015 revenue was just under $1 million
  • 04:45 – They have 22 customers
  • 05:00 – Average contract price is $150000
  • 05:20 – Capital raised is $14 million
  • 06:10 – 14 people on the team
  • 06:40 – No churn so far
  • 07:15 – Average customer acquisition cost is very low
  • 08:15 – Too early for lifetime value
  • 09:05 – Evaluation for the company
  • 10:15 – Goal is to double revenue in 2016
  • 13:00 – Anant is a cofounder
  • 13:50 – The company was split according to responsibilities and contributions
  • 14:40 – He always wanted to really build a company on his own
  • 16:00 — The Famous Five

3 Key Points:

  1. Don’t put off starting your own business.
  2. A large salary doesn’t mean that you will be satisfied with your job.
  3. If you have an entrepreneurial spirit, follow that desire.

Resources Mentioned:

  • Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
  • Freshbooks – The site Nathan uses to manage his invoices and accounts.
  • Leadpages  – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
  • Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
  • Rapportive and Calendly – Anant’s favorite online tools
  • Show Notes provided by Mallard Creatives