$750k InfoMarketer Sells 130k Books with Peter Voogd

Peter Voogd

In Episode #378, Nathan interviews Peter Voogd. Peter helped several millennials make six figures and realized he could make a business out of it. His Gamechanger’s Academy helps promising entrepreneurs become successful within months. Under 30 himself, Peter is a best-selling author and a recognized leader for entrepreneurs and millennials.

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Famous 5:

Time Stamped Show Notes:

  • 01:10 – Nathan introduces Peter
  • 02:05 – Gamechanger’s Academy
    • 02:30 – Launched in 2013
    • 02:45 – Connections for young entrepreneurs
  • 03:10 – His past experience
    • 03:30 – “Built a culture of excellence”
    • 04:20 – He helped several young professionals become successful
    • 05:00 – “I wanted to shift the culture for millennials.”
  • 05:15 – gamechangersmovement.com
  • 05:25 – Payment system
    • 06:05 — $297/month for the Platinum plan
    • 06:50 – About 70% are on a yearly plan
    • 07:10 – The Rookie plan
  • 07:30 – Churn
    • 08:00 – People typically stay for 7 to 8 months if they’re not on the yearly plan
    • 08:50 – A focus beyond just the numbers
    • 10:10 – Good retention for the industry
  • 10:30 – How to get new people to find the site
    • 10:50 – Podcast, book, content
    • 11:05 – Referral program
  • 11:20 – Biggest expenses
    • 11:30 – Affiliate costs
    • 11:45 – Organic traffic
  • 12:30 – 6 Months to 6 Figures
  • 13:00 –Self-published
  • 13:15 – 135000 books sold, plus audio books
  • 13:30 – Marketing
  • 14:45 – Bulk purchases
  • 15:25 – Peterjvoogd on Instagram and peterjvoogd.com
  • 17:45 – Peter’s email list
  • 18:00 — The Famous Five

3 Key Points:

  1. It starts with your own effort and drive.
  2. Consider how you can improve your own culture.
  3. Make a business out of what you are good at.

Resources Mentioned:

  • Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
  • Freshbooks – The site Nathan uses to manage his invoices and accounts.
  • Leadpages  – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
  • Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.