1,000’s Pay Him $9/mo for Fitness Membership Site with Cory Gregory of Corygfitness.com

Cory Gregory

In Episode #385, Nathan interviews Cory Gregory, a fourth-generation coalminer who has made it to the top in the fitness industry. Cory has now developed his personal brand on his website where people can pay $8.99 per month to get his top workout plans and his daily articles and videos on how to get into incredible shape.

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Famous 5:

  • Favorite Book? – Rich Dad Poor Dad
  • What CEO do you follow? — Bill Phillips
  • Favorite online tool? — Quickbooks
  • Do you get 8 hours of sleep? — No.
  • If you could let your 20 year old self know one thing, what would it be? — Have a strong strategy early.

Time Stamped Show Notes:

  • 01:03 – Nathan introduces Cory
  • 01:30 – Most money is in selling memberships and books on his internet business
    • 02:00 — $8.99/month membership
    • 02:15 – Products in 100 countries
  • 02:30 – Cofounder of MusclePharm
    • 02:55 – Now a public company
    • 03:15 – “A lot of Wall Street and a lot of boardrooms just really wasn’t for me.”
    • 03:40 – Now owns 3%
      • 04:00 – Went public in 2010
    • 04:30 — $40 million raised in capital
    • 05:35 – “I learned a ton…. It changed my life forever.”
    • 05:50 – He left the business about 9 months ago.
    • 06:20 – “That thing’s bleeding cash.”
    • 06:35 – Cory was in the programming and products side
    • 06:50 – Proper management was a downfall
    • 07:20 – “It was a rise to the top.”
    • 07:40 — $160 million in revenue
    • 08:00 – Marketing was huge
  • 08:40 — Creating a personal brand
  • 09:00 – “I feel blessed.”
  • 09:20 – First gym started for $5000
  • 09:30 — The Old School Gym
    • 09:40 — $100k in memberships
    • 10:00 – Biggest expenses
    • 10:40 – six-figures in profit
    • 11:20 – Revenue is more than $100k
  • 11:40 – MusclePharm started at 30 years old
  • 11:55 – corygfitness.com
    • 12:05 – five 4-week plans every month
    • 12:30 – Articles and videos every day
  • 13:00 – Thousands of people use his monthly plan
  • 13:20 – The reason for his vagueness
  • 14:10 – Total revenue was $34k in his first month for his personal brand
  • 15:20 – “There is nobody on the planet who can say they have done what I’ve done.”
  • 16:20 – corygfitness.com, Snapchat, YouTube, Twitter, Instagram
  • 16:40 – Business and Biceps podcast
  • 19:00 — The Famous Five

3 Key Points:

  1. Don’t be confined to the environment you were raised in.
  2. Develop your personal brand.
  3. Find ways to make your service stand out.

Resources Mentioned:

  • Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
  • Freshbooks – The site Nathan uses to manage his invoices and accounts.
  • Leadpages  – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
  • Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.