Hurdlr Saves You Tax Money, 10,000+ Users

Raj Bhaskar

In Episode #386, Nathan interviews Raj Bhaskar, CEO and co-founder of Hurdlr. Hurdlr is an online tool that helps freelancers and entrepreneurs track their income and taxes. It helps people save money by calculating deductions within seconds. Nathan and Raj will discuss the beginning of Hurdlr and where they are headed in the future.

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Famous 5:

  • Favorite Book? – The One Thing
  • What CEO do you follow? — Gary Keller
  • Favorite online tool? — Google Drive, Freshbooks
  • Do you get 8 hours of sleep? — No.
  • If you could let your 20 year old self know one thing, what would it be? — Don’t be so serious.

Time Stamped Show Notes:

  • 01:03 – Nathan introduces Raj
  • 02:15 – VisualHOMES acquisition price
    • 02:35 – Revenue model
    • 03:10 – Using proceeds from that as an investor and for Hurdlr
  • 03:25 – Hurdlr launched a couple years ago
  • 03:40 – It tracks finances and taxes for freelancers
  • 04:25 – Competitors
    • 04:40 – “Like Mint but for business.”
    • 05:15 – Quick process compared to competitors
    • 05:55 – They integrate with Freshbooks
  • 06:20 – The business model
  • 06:30 – They are currently pre-revenue
  • 06:45 – Monthly or annual fee
  • 07:10 – Other mobile solutions are different
  • 07:40 – They have no desktop product
  • 08:00 – Mobile is fast
  • 08:30 – Founded 2.5 years ago
  • 08:50 – Costs started in 2014
  • 09:10 – Capital has been over $1.5 million
  • 09:50 – 16 fulltime employees
  • 10:25 – Usage metrics
    • 10:45 – Mileage tracking
    • 11:15 – Syncing with credit card
  • 11:30 – Tens of thousands users, with 70% active once a month
  • 12:00 – Pricing plan
    • 12:20 – Simple and “part of the customer experience”
    • 12:40 – “Pricing should bring a smile to your face.”
    • 13:00 – Referrals
    • 13:15 – Tracking savings through deductions
    • 13:40 – The option to continue paying a monthly fee
  • 14:10 – Hurdlr.com with real-time chat
  • 16:15 — The Famous Five

3 Key Points:

  1. Come up with a pricing model that you would feel comfortable paying.
  2. Find a niche that sets you apart.
  3. Use new technology to come up with helpful solutions.

Resources Mentioned:

  • Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
  • Freshbooks – The site Nathan uses to manage his invoices and accounts.
  • Leadpages  – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
  • Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.