The Ad Genius Behind Amy Porterfield and Melanie Duncan with Chris Evans of Traffic and Funnels

Chris Evans

In Episode #406, Nathan interviews Chris Evans, co-founder of Traffic and Funnels. Surrounded by incredible entrepreneurs, Chris decided that it was his time to build a success empire. His business, Traffic and Funnels, has taken a smart approach to business: They have focused on their strengths to get revenue, and now they are ready to expand.

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Famous Five:

  • Favorite Book? – King Icahn
  • What CEO do you follow? — Trump and Zuckerberg
  • Favorite online tool? — Slack
  • Do you get 8 hours of sleep? — Yes
  • If you could let your 20 year old self know one thing, what would it be? – Find and invest in a mentor

Time Stamped Show Notes:

  • 01:35 – Nathan introduces Chris
  • 01:55 – Chris worked with a lot of amazing entrepreneurs and decided to build his own empire
  • 02:40 – He helps experts built client acquisition systems
  • 03:00 – 1 $5500 product, and an upsell
  • 03:25 – Traffic and Funnels is a slick website
  • 03:40 – The numbers
    • 03:50 — $660000 in revenue for 2016 so far
  • 04:30 – The problem with paid marketing
    • 04:50 – Understanding the market and validating the product
    • 05:15 – The biggest mistake is not understanding that market.
  • 05:40 – The higher value products had a larger margin for error
  • 06:00 – Cost to acquire a client is $400 to $700
  • 06:15 – Solid revenue goals
  • 06:40 – Advice for the info-product space
    • 07:00 – Have clarity
    • 07:30 – You need a target and a specialization
    • 07:50 – Track your numbers and know what you need to break even
  • 08:00 – How do you think about stages for scaling?
    • 08:25 – The revenue must keep up with the spending.
    • 08:50 – Know your business model and your plan.
    • 09:10 – Work your way backwards.
    • 09:25 – Take out any emotion.
  • 09:45 – An evergreen business
    • 10:00 – A launch-style business is more stressful up front
    • 10:20 – You have to be smart and build credibility.
  • 10:50 – Why this model?
    • 11:10 – To build up a kiddy and launch their own evergreen info product
    • 11:35 – Starting with their biggest strength
    • 11:45 – Building stability and growing
  • 12:10 – Taking on more employees does not scare him.
    • 12:30 – They can get through adversity.
  • 12:44 – Go to TrafficandFunnels.com and Facebook.com/chrisaevans
  • 14:55 – The Famous Five

3 Key Points:

  1. Start with your biggest strength until your business has stability.
  2. Create a plan and work your way backwards.
  3. Understand the market and validate your product.

Resources Mentioned:

  • Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
  • Freshbooks – The site Nathan uses to manage his invoices and accounts.
  • Leadpages  – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
  • Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
  • King Ichahn – Chris’ favorite business book
  • Slack – Chris’ favorite online tool
  • Toptal – Great for people to get access to software developers
  • Show Notes provided by Mallard Creatives