Nigeria Agency Business $230k 2015, $1M+ 2016, 17 Employees and Growing Fast with Johnson Emmanuel


In Episode #423, Nathan interviews Johnson Emmanuel the founder and CEO of Clients Attraction, a company that specializes in online marketing strategies engineered to attract big-ticket clients. Listen as Johnson shares his story of starting a business in Nigeria, and how he used his passion for marketing to start chipping his path to the top.



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Famous Five:

  • Favorite Book? – The Ultimate Sales Machine
  • What CEO do you follow? – Richard Branson
  • Favorite online tool? — Asana
  • Do you get 8 hours of sleep?— No
  • If you could let your 20 year old self know one thing, what would it be? – Focus on your marketing and charge more sooner.

Time Stamped Show Notes:

  • 02:20 – $230K in revenue in 2015
  • 03:00 – How Johnson’s company makes money
  • 04:00 – Johnson uses a lot of Infusionsoft with his clients
  • 04:30 – When you’re selling a high value product, you don’t list your prices you have a conversation
  • 05:15 – Johnson charges his clients between $5k and $20k per month
  • 05:55 – Johnson’s top client paid $25K last year
  • 07:30 – It’s important to learn, but don’t overstimulate yourself
  • 08:15 – It’s normal to be afraid of raising your prices, but it’s a part of good business
  • 08:45 – During Johnson’s first year in 2013, the company’s revenue was about $32K
  • 11:08 – The catalyst to Johnson’s success was helping his clients understand the flaws within their marketing systems
  • 12:39 – Johnson is based in Lagos, Nigeria and he employs 17 people
  • 13:08 – The company’s goal is to hit $1M in 2016
  • 14:00 — $5k per day on PAID media
  • 15:40 – Average cost per employee per month in Nigeria? $500
  • 16:12 – To date, the business has worked with 30 unique customers
  • 18:54 – The Famous Five

3 Key Points:

  1. If you want to sell to high-value clients, you need to engage them in a conversation.
  2. If you engage in too many educational inputs, you’ll inhibit your own success.
  3. Charge more sooner.

Resources Mentioned:

  • Toptal – Nathan found his development team using Toptal  for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to quality of Toptal  developers.
  • Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
  • Freshbooks – The site Nathan uses to manage his invoices and accounts.
  • Leadpages  – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
  • Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
  • Show Notes provided by Mallard Creatives
  • andi

    Why did you go so easy on him? I can easily say I make $250k in revenue and spend $5k in ad spend.

    I can get you 10 within the 24 hours that say the same thing.