SaaS w/ 16,000 Customers, 2007 Launched to Help Schedule, with CEO Gavin Zuchlinski

gavin-zuchlinski

In Episode #429, Nathan is joined by Gavin Zuchlinski, the founder of Acuity Scheduling—the slickest way for businesses to automate and manage their appointments online, allowing clients to schedule themselves. He’s a self-professed tech geek and an espresso-maniac who wholeheartedly believes that business should be totally fun.

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Famous Five:

  • Favorite Book? – Anything You Want
  • What CEO do you follow? – Andy Grove
  • Favorite online tool? — Canary
  • Do you get 8 hours of sleep?— “8 and a half hour is my ideal number”
  • If you could let your 20 year old self know one thing, what would it be? – “Spend more time doing the things you enjoy doing.”

Time Stamped Show Notes:

  • 01:37 – Nathan introduces Gavin to the show
  • 02:09 – Gavin is on his 4th espresso for the day
  • 02:25 – How Acuity Scheduling generate sales
    • 02:30 – SaaS to manage scheduling appointments online
    • 02:48 – Developed for Gavin’s mother
    • 03:00 – 2006 started
  • 03:21 – Start of Gavin’s business
    • 03:48 – 2007 first year in business
    • 04:05 – Only a side project
    • 04:54 – First year revenue
  • 05:21 – Transition from working as a government employee
    • 05:50 – Organic search results and SEO
    • 06:24 – Had friends’ sign up on private link
    • 06:45 – 2013 decided to shift
    • 07:15 – Hired the first employee
    • 07:50 – “Keep things small”
  • 08:20 – Number of users on free trial
    • 08:50 – Number of users at the moment
    • 09:25 – 10% month over month increase
    • 09:50 – Number of users in the past week
  • 10:54 – 85% active users on paid accounts
  • 11:46 – Most SaaS count their total base
  • 12:57 – Growth from organic results and referrals
  • 13:54 – “When the rate of growth gets too high, that’s when I need to hire”
  • 14:07 – Total team size
    • 14:18 – Everyone is remote
    • 14:40 – Support works for only 6 hours a day
    • 15:18 – Team size question is Gavin’s pet peeve
  • 16:06 – Growth customer churn is about 8% per month
    • 16:18 – Dashboard churn
  • 16:40 – Current customer acquisition cost on average
    • 16:55 – 10 dollars to acquire for paid acquisition
  • 17:12 – Total marketing spender
  • 18:07 – Total expected earnings from a new unique customer
    • 18:58 – Monthly RPO
  • 19:37 – Gavin’s bootstrap
  • 19:50 – Goal for the company
    • 20:08 – “Create a company where I enjoy working”
  • 20:47 – Connect with Gavin thru his website and LinkedIn
  • 22:40 – The Famous Five

3 Key Points:

  1. Sometimes, you just have to choose – and choose what makes you happy.
  2. Small team has advantages too – it’s easier to manage.
  3. Just be patient and let things grow slowly.

Resources Mentioned:

  • Toptal – Nathan found his development team using Toptal  for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to quality of Toptal  developers.
  • Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
  • Freshbooks – The site Nathan uses to manage his invoices and accounts.
  • Leadpages  – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
  • Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
  • AcuityScheduling.com – Gavin’s website
  • LinkedIn – Gavin’s linkedin account
  • Show Notes provided by Mallard Creatives