Agency Does $6m 2015, 41 Employees with Publisher/Advertiser Network CEO Nathan Putnam of Monumetric

nathan-putnam

In Episode #431, Nathan interviews Nathan Putnam, an entrepreneur who’s currently working on a company called Monumetric. Their focus?—help people unlock the earning potential behind online content through data analysis and optimization strategies. As Nathan says, “What we do is not magic. It’s science.”

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Famous Five:

  • Favorite Book? – Start with Why, Reality Check, Leaders Eat Last
  • What CEO do you follow? – Brian O’Kelley
  • Favorite online tool? — Slack
  • Do you get 8 hours of sleep?— “No. Not close”
  • If you could let your 20 year old self know one thing, what would it be? – “Look stop listening to music as entertainment. Remember, whatever you put in your brain, that’s what’s going to come out”

Time Stamped Show Notes:

  • 01:40 – Nathan introduces Nathan Putnam to the show
  • 02:27 – Monumetric functions
  • 03:44 – Current number of publisher partnerships
  • 04:05 – Why people use Monumetric and not Google Analytics or AdSense
    • 04:29 – Second price auction
    • 04:58 – “Google is our best partner but also our greatest competition”
  • 06:55 – Business was founded in 2014
    • 07:07 – Started entrepreneurship in 2012
  • 08:23 – Total revenue in 2014
    • 08:40 – Got a few good publishers
    • 09:18 – Sixsistersstuff.com
    • 09:44 – Driving customers acquisition
    • 10:20 – Monetize traffic
  • 11:10 – Biggest costs
  • 11:38 – Number of buyers and advertisers
    • 11:43 – Six top-tier providers
  • 12: 36 – The publisher on the six sisters’ site
    • 13:04 – Integrated with 5 largest agencies
    • 13:30 – Percentage that goes back to the seller
  • 14:20 – In 2015, total amount of ads spend that went through the platform
    • 14:35 – Cost structure of revenue
  • 14:50 – Social or website traffic
    • 15:19 – Disenchanted with agency’s space
    • 15:45 – Use it in a way that reinforces the platform’s model
    • 16:46 – “What you can monetize is what you own”
  • 17:05 – Self-funded or boot strap?
    • 17:08 – Bootstrap
    • 17:04 – Current team size
  • 17:35 – Connect with Nathan thru his LinkedIn
  • 19:20 – The Famous Five

3 Key Points:

  1. Utilize your platform to maximize its full potential.
  2. Build honest and genuine relationships.
  3. Always seek the opportunity.

Resources Mentioned:

  • Toptal – Nathan found his development team using Toptal  for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to quality of Toptal  developers.
  • Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
  • Freshbooks – The site Nathan uses to manage his invoices and accounts.
  • Leadpages  – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
  • Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
  • LinkedIn – Nathan’s linkedin
  • Show Notes provided by Mallard Creatives