Boostrapped SaaS Hits $75k MRR, Viral Campaigns, 1000 Customers with KickOffLabs CEO Josh Ledgard

josh-ledgard

In Episode #432, Nathan invites Josh Ledgard, co-founder of KickoffLabs to The Top. KickoffLabs is a viral lead generation platform with amazing landing pages, lead capture forms, and e-mail marketing rolled into one seamless package.

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Famous Five:

  • Favorite Book? – The 4-Hour Workweek
  • What CEO do you follow? – Elon Musk
  • Favorite online tool? — Help Scout
  • Do you get 8 hours of sleep?— Yes
  • If you could let your 20 year old self know one thing, what would it be? – “Working smart is way more important than working hard”

Time Stamped Show Notes:

  • 01:40 – Nathan introduces Josh to the show
  • 02:03 – What KickoffLabs does differently and how it makes money
    • 02:15 – Engage customer as a form of marketing
    • 02:43 – Online advertising
  • 03:12 – KickoffLabs is a SaaS business
    • 03:58 – Pricing plan
  • 04:20 – Customer churn for HeYo
  • 04:40 – Josh’s monthly churn rate
    • 05:10 – How to mitigate churn rate
  • 06:00 – Paid acquisition
    • 06:08 – Types of paid acquisition
  • 06:48 – Monthly spent on blog content promotion
  • 07:18 – Bootstrap or fund raised?
    • 07:23 – Bootstraped since 5 years ago
  • 07:45 – How did Josh get into the business
    • 08:00 – Josh and his co-founder’s ideas
    • 09:02 – Promoting 6 ideas
  • 09:49 – Total number of paying customers
    • 10:25 – Monthly revenue
  • 10:49 – First year revenue
  • 11:50 – 2015 revenue
  • 12:07 – Goal for 2016
    • 12:21 – Adding 30% to annual revenue
  • 12:43 – Lifetime value
  • 13:14 – What are you willing to spend as a CEO for an acquisition?
  • 14:10 – Total value per new customer
  • 15:01 – Total team size
    • 15:10 – 100% remote
  • 15:32 – Long-term goal for the business’
  • 16:20 – “Will you take a million dollar deal?”
  • 16:47 – Ownership percentage
  • 17:42 – Connect with Josh thru his Twitter and you can send him an email at josh@kickofflabs.com
  • 19:58 – The Famous Five

3 Key Points:

  1. Evaluate your progress and study your growth.
  2. If you want to start with a business – explore on different ideas.
  3. Be a goal-oriented person.

Resources Mentioned:

  • Toptal – Nathan found his development team using Toptal  for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to quality of Toptal  developers.
  • Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
  • Freshbooks – The site Nathan uses to manage his invoices and accounts.
  • Leadpages  – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
  • Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
  • @joshaledgard – Josh’s twitter handle
  • Show Notes provided by Mallard Creatives