$605k Revenue Agency Spins off $35k MRR SaaS Products with Sujan Patel

sujan-patel

In Episode #441, Nathan talks to Sujan Patel, an entrepreneur and a marketer who’s made a career out of learning how to keep an eye on ALL the moving pieces of his business. He’s the co-founder of two successful digital marketing companies, ContentMarketer and Web Profits.

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Famous Five:

  • Favorite Book? – Never Eat Alone
  • What CEO do you follow? – Elon Musk
  • Favorite online tool? — Buzzsumo
  • Do you get 8 hours of sleep?— “No”
  • If you could let your 20 year old self know one thing, what would it be? – “I wish I knew that I could work harder”

Time Stamped Show Notes:

  • 01:43 – Nathan introduces Sujan to the show
  • 02:03 – What is Web Profits and how does it make money?
    • 02:09 – Marketing agency
  • 02:20 – Average retainer is $ 10,000 a month
    • 02:40 – Reject 90% of the people
  • 03:00 – 20 clients at the moment
  • 03:05 – Web Profits is founded earlier this year
  • 03:12 – Consulting firm
  • 03:40 – Joint venture with a big company in Australia
  • 03:55 – 90 team members
    • 04:09 – 8 people are in Austin
  • 04:21 – Total revenue at the moment
  • 04:28 – Goal in 2016 is to hit a million
  • 04:50 – Sujan’s thoughts on distractions
  • 06:40 – Sujan helps in strategy
  • 07:37 – ContentMarketer has a few products
    • 07:44 – Email and twitter outreach
    • 08:09 – Great for bloggers and podcasters
    • 08:30 – Just hit a million email sent
    • 09:00 – Finding an email is an art
  • 09:26 – Total number of customers on all the business
  • 09:27 – Average pay per month
  • 09:55 – MRR
  • 10:15 – “It is definitely worth it”
  • 11:20 – RPU
  • 12:00 – Number of paying customers on Quu.co
    • 12:10 – Quu.co as SaaS and an advertising content
    • 12:53 – Number of customers per promotion
  • 13:09 – ContentMarketer is a bootstrap
    • 13:15 – Founding date
    • 13:25 – First year revenue
    • 14:00 – UX designs
  • 14:25 – Launching a new product
  • 14:55 – Gross customer churn for ContentMarketer
    • 15:10 – No upselling
    • 15:30 – “We know what product to sell”
  • 15:48 – 4 team members for connector
  • 15:56 – Goal for the business
    • 16:10 – Grow as big as possible
  • 16:31 – Sujan owns half of  LinkTexting.com
    • 16:38 – Acquired the whole company with a partner
  • 17:16 – Connect with Sujan through his blog and Twitter
  • 18:50 – The Famous Five

3 Key Points:

  1. It is easier to promote your products if you know them well.
  2. Have a bigger goal for your business.
  3. Creating a great email is like creating great art – you need the right tools and the right artist.

Resources Mentioned:

  • Toptal – Nathan found his development team using Toptal  for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to quality of Toptal  developers.
  • Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
  • Freshbooks – The site Nathan uses to manage his invoices and accounts.
  • Leadpages  – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
  • Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
  • SujanPatel.com – Sujan’s blog
  • @SujanPatel – Sujan’s Twitter handle
  • Show Notes provided by Mallard Creatives