$803k In 2015 Revenue from The Hardcore Closer, Ryan Stewman

ryan-stewman

In Episode #442, Nathan talks to Ryan Stewman, CEO and CTO of Clyxo.com – the world’s only opt-in social media search engine. Ryan has one of the top online training resources for sales people worldwide, and is a best-selling author/contributor to Forbes Entrepreneur, Huffington Post, and The Good Men Project. Listen as Ryan talks about his new book, Elevator to the Top and how he is addicted to success.

Subscribe_Buttons_iPhone

Subscribe_Button_Android

iTunes, Google Play, Stitcher, Soundcloud, How to Subscribe

Famous Five:

  • Favorite Book? – Influence
  • What CEO do you follow? – Elon Musk
  • Favorite online tool? —Leadpages
  • Do you get 8 hours of sleep?— Yes
  • If you could let your 20 year old self know one thing, what would it be? – “I was at the right place at the right time 20 years ago. Just following the path that led me to where I’m at today.”

Time Stamped Show Notes:

  • 02:38 – Ryan’s focus
  • 03:30 – Founded Hardcore Closer in January 2012
  • 03:45 – 35,000 people on his list
  • 03:57 – Content strategy
  • 04:35 – Reasons why Ryan writes for publications
  • 05:15 – Use ads for Facebook
    • 05:25 – Spent $250,000 to grow his page
  • 06:08 – 4,000 unique buyers for Hardcore Closer
    • 06:25 – Elevator to the Top
    • 06:40 – People love Ryan’s products and they keep coming back to buy more
  • 07:18 – First year revenue
  • 07:40 – Ryan had an app
  • 08:10 – Total revenue in 2015
    • 08:30 – “I want to be transparent with the numbers”
    • 08:55 – Free cash flow in 2015
  • 09:25 – Other expenses
    • 09:34 – Facebook ads costs has toned down
    • 09:48 – Most significant cost
    • 10:11 – Affiliate marketers
  • 10:23 – 57 people in 30K per year program
  • 10:36 – Estimate revenue in 2016
  • 10:50 – Ryan’s salary
    • 11:00 – Ryan talks about his cars
  • 11:30 – Team size
  • 11:40 – Revenue stuff: one-time or monthly?
    • 11:45 – 99.99% one-time
  • 12:32 – Hardcore Closer app to 42222
    • 12:39 – Backend of the app
    • 12:50 – It is a website that is mobile optimized
  • 13:40 – The Hardcore Closer podcast
    • 13:47 – Downloads per month
    • 14:16 – No guests
  • 15:05 – Ryan’s book is self-published
  • 15:20 – Connect with Ryan through his Facebook, podcast and website
  • 17:45 – The Famous Five

3 Key Points:

  1. Keep your customers happy and you’ll gain more.
  2. It’s good to let people know about your numbers – it gives them an opportunity to learn from them.
  3. Do what you love to do.

Resources Mentioned:

  • Toptal – Nathan found his development team using Toptal  for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to quality of Toptal  developers.
  • Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
  • Freshbooks – The site Nathan uses to manage his invoices and accounts.
  • Leadpages  – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
  • Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
  • Facebook – Ryan’s Facebook account
  • Clyxo.com – Ryan’s website
  • HardcoreCloser.com/podcast – Ryan’s podcast
  • Show Notes provided by Mallard Creatives