$200k In Branded Placement Deals, How To Monetize Your Creative Brain with Ben Uyeda

ben-uyeda

In Episode #446, Nathan talks to Ben Uyeda – a respected architect and creative genius. Listen to hear how Ben makes money off YouTube, earns serious subscriber numbers, and acquires some pretty sweet assets.

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Famous Five:

  • Favorite Book? – Accidental Billionaires
  • What CEO do you follow? – N/A
  • Favorite online tool? — Steller
  • Do you get 8 hours of sleep?— About 6 and a half
  • If you could let your 20 year old self know one thing, what would it be? – “Just to be nice and patient with people”

Time Stamped Show Notes:

  • 01:38 – Nathan introduces Ben to the show
  • 02:21 – What Ben does on Youtube and how he is monetizing it
    • 02:28 – Ben wanted to give affordable design to the masses
    • 02:43 – Started to make videos of how to make affordable modern furniture
    • 03:00 – Product immigration into the video content itself is how you make money
    • 03:20 – Producing a video product is more difficult
    • 03:45 – First branded deals
  • 03:55 – Homemade-modern.com
  • 04:15 – DIY concrete design deal
  • 04:30 – Home Depot is Ben’s biggest client
    • 04:40 – Created a series of content packages
      • 04:50 – Step by step video instructions and social media posts
    • 05:10 – Creating a bunch of products at once
  • 05:18 – It is often rare for big brands to have a real YouTube presence
  • 05:38 – Ben started in this field in 2013
  • 05:45 – First year revenue
    • 05:50 – First 6 months get Ben 10-15,000 subscribers in Youtube
  • 06:00 – Brands that gave Ben donations
    • 06:10 – Ben made a deal of 10 videos per brand after getting 20,000 subscribers
    • 06:38 – “You can’t get paid cash until you have 100,000 subscribers”
    • 06:48 – Making a whole package of content
    • 07:00 – Ben’s deal on brands versus traditional commercial
  • 07:40 – Total 2015 revenue
    • 07:50 – Adsense money
  • 08:15 – Ben buys his own equipment
  • 08:44 – Long format video is what Youtubers doesn’t usually do
    • 09:00 – Long format video is an over 20-minute video
    • 09:09 – Youtube to TV
    • 09:45 – Offering brands full-length videos
  • 10:05 – Person to contact if one needs a full length videos
    • 10:10 – Brands have agencies that they work with
    • 10:20 – Do reverse engineering to find a person
      • 10:30 – Message on Instagram
  • 11:20 – Show the brands that you can do it
    • 11:33 – Put their tools in the video and get positive response
  • 11:45 – Projected revenue this year
    • 11:55 – 68 clients
  • 12:05 – How to scale a business?
    • 12:20 – Scaling would be finding the right people
    • 13:07 – Find 2 to 3 brands that are compatible
      • 13:16 – You can get promotional ad even if the brands didn’t pay you
      • 13:43 – Collecting and acquiring assets
    • 14:26 – Ben’s content is instructional
  • 14:55 – Connect with Ben through Instagram
  • 17:44 – The Famous Five

3 Key Points:

  1. If you know you can do it, just do it – approval isn’t always necessary.
  2. There’s a right recipe for everything.
  3. Be creative – it can get you somewhere.

Resources Mentioned:

  • Toptal – Nathan found his development team using Toptal  for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to quality of Toptal  developers.
  • Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible.
  • Freshbooks – The site Nathan uses to manage his invoices and accounts.
  • Leadpages  – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
  • Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
  • @benjaminuyeda – Ben’s Instagram account
  • Show Notes provided by Mallard Creatives