$1.7M In Book Sales After Being Dead for 6 Minutes

hal-elrod

In Episode #464, Nathan talks to Hal Elrod, a husband, father ,and the best-selling author of 8 books including one of the best self-published book of all time, The Miracle Morning, which sold over 200,000 copies and has been translated into 21 languages. He is an entrepreneur and international keynote speaker, podcaster, and co-creator of best blueprint ever life experience. Listen as Hal talks about his life after a car crash and how it paved his future.

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Famous Five:

Time Stamped Show Notes:

  • 01:53 – Nathan introduces Hal to the show
  • 02:30 – The Miracle Morning now has 240,00 copies sold
    • 02:40 – It was published in 2012
  • 03:00 – When Hal was 20, he was the top sales agent for a kitchen knife company
    • 03:25 – Hal was in car accident on his way home and broke 11 bones
    • 03:36 – Hal was pronounced dead for 6 minutes and in a coma for 6 days
    • 04:00 – Three months after the crash, Hal was told by the doctor the unexplainable – that he can walk again
  • 04:45 – Some people go through traumatic experiences to learn a lesson and share it to other people
  • 05:11 – “Don’t make the same mistakes. Learn from other people’s action and learn from it”
  • 05:28 – “Accept all things that you can’t change while you focus on what you can”
  • 06:26 – Hal’s sister died when he was 8 years old
    • 06:46 – After a few months, Hal’s mother created a support group to help parents cope with a child loss
    • 06:55 – You can use adversity. Turn it into an advantage by finding a way to make it benefit other people
  • 07:30 – Hal conditions himself for the 5-minute rule
  • 07:58 – Why is The Miracle Morning, the best self-published book
    • 08:02 – It changes behavior
    • 08:40 – It adds value to your life and changes your daily life
  • 09:43 – Ask yourself “how can I take this and turn into a daily ritual”
  • 10:47 – Give the readers a quick win
  • 11:30 – The 30-day challenge in the book
  • 12:15 – Hal is coaching people to get an accountability partner
  • 13:30 – Hal thought he could go to a traditional publisher
  • 13:43 – The Miracle Morning is not a title. It is the practice that Hal made in his life since 2008
  • 14:32 – Hal learned that self-publishing for authors is (99% of the time) the way to go
  • 15:09 – Hal had an email list for publishing
    • 15:54 – Hal sold 7000 copies in the first month
  • 16:53 – Hal is averaging 10,000 copies every month
  • 17:12 – Hal is charging $ 25,000 (+ travel) for speaking events
  • 17:36 – Hal did an audiobook and it was worth-it
  • 17:45 – Hal had no ghost writers and co-author
  • 17:51 – Hal didn’t spend on advertising for the first 3 months
  • 17:59 – Hal got his first 100 sales through pre-selling to his personal network with additional offers
  • 19:45 – The sales of the other books of Hal is only a fraction of his original
  • 20:15 – Get in touch with Hal through his website and Twitter
  • 22:25 – The Famous Five

3 Key Points:

  1. Don’t make the same mistakes. Learn from other people’s actions.
  2. Self-publishing is the way to go.
  3. You can turn adversity into advantage.

Resources Mentioned:

  • Toptal– Nathan found his development team using Toptal  for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to quality of Toptal
  • Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible.
  • Freshbooks– The site Nathan uses to manage his invoices and accounts.
  • Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
  • Audible– Nathan uses Audible when he’s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
  • Assistant.to – The site Nathan uses to book meetings with one email.
  • @halelrod – Hal’s Twitter handle
  • MiracleMorning.com – Hal’s website
  • Show Notes provided by Mallard Creatives

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