Agency Loses Money in 2015, $500k In Black in 2016 Helping Companies Market Online with CEO Greg Shanken

greg-shanken

In Episode #466, Nathan interviews Greg Shanken, who currently runs 2 successful online marketing campaigns from the startup phase through profitability. Greg has a passion for business building, identifying and developing new market strategies, creating infrastructures and leveraging outsourcing to maximize results.

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Famous Five:

  • Favorite Book? – N/A
  • What CEO do you follow? – Elon Musk
  • Favorite online tool? — PandaDoc
  • Do you get 8 hours of sleep?— No
  • If you could let your 20-year old self know one thing, what would it be? – “The value of creating a business that can weather a storm”

Time Stamped Show Notes:

  • 01:52 – Nathan introduces Greg to the show
  • 02:25 – Greg helps companies with market automation to generate leads
    • 02:38 – Greg has a platform that automates emails and text messages
  • 03:20 – 2 pay models
    • 03:30 – A DIY model
    • 03:38 – Consulting management model
    • 03:59 – Agency model
  • 04:34 – Revenue in 2015
  • 05:26 – Greg has been in the online marketing space for 9 years
  • 05:40 – Started as a business model a year ago
  • 06:08 – Hitting 7 figures in 2017
  • 06:18 – Shifting last year meant losing money
    • 07:05 – Lost around $ 50,000 last year
    • 07:50 – Lost it during the transition
  • 08:30 – Currently with 5 employees
  • 08:40 – Ringlist software
    • 09:00 – A retainer model
  • 09:28 – Average retainer
  • 09:51 – Clients have a monthly commitment
    • 10:10 – Currently has  15 clients
    • 10:23 – Number of clients are starting to increase
  • 10:40 – Services that Greg’s company offer
    • 10:48 – Fixing a non-mobile website
    • 11:00 – Adding sub-domains
    • 11:05 – Complete website overhauls
  • 13:03 – The company has been leveraging Filipino employees for over a year
  • 13:18 – Greg is passionate in streamlining, infrastructure and marketing
  • 13:32 – “We don’t have to say ‘No’ to a client very often”
  • 14:33 – Connect with Greg on his LinkedIn and website
  • 17:00 – The Famous Five

3 Key Points:

  1. Transitioning a business has risks that sometimes involves losing money.
  2. Create a business that can weather a storm.
  3. Know your client’s needs.

Resources Mentioned:

  • Toptal – Nathan found his development team using Toptal  for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to quality of Toptal  developers.
  • Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible.
  • Freshbooks – The site Nathan uses to manage his invoices and accounts.
  • Leadpages  – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+
  • Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5 hour drive) to listen to audio books.
  • Assistant.to – The site Nathan uses to book meetings with one email.
  • Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments.
  • Drip – Nathan uses Drip’s email automation platform and visual campaign builder to build his sales funnel.
  • LinkedIn – Greg’s LinkedIn account
  • Glosstech.io – Greg’s website
  • Show Notes provided by Mallard Creatives

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