Track Uninstalls with $325k in Funding, 15 Customers, with CEO Pritesh Vora of


In Episode #501, Nathan interviews Pritesh Vora. He has over 10 years of experience specializing in building and growing innovative technology products. He was a formerly a partner at 1000Lookz and the business head at NotiPhi. He has also worked at TCS, one of India’s biggest IT service companies across US, Europe and India. He has a Bachelor in Technology from MSIT.



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Famous Five:

  • Favorite Book? – Zero to One
  • What CEO do you follow? – Elon Musk
  • Favorite online tool? — Buffer
  • Do you get 8 hours of sleep?— No
  • If you could let your 20-year old self, know one thing, what would it be? – “Definitely, knew more about how to see the business”

Time Stamped Show Notes:

  • 01:22 – Nathan introduces Pritesh to the show
  • 02:10 – is Pritesh’s current company
  • 02:14 – is a niche analytics company
    • 02:40 – provides analytics to popular mobile apps
  • 02:50 – is a SaaS business with monthly subscription and fees depending on the number of users and modules
  • 03:02 – Average pay per customer is $100,000 a month
  • 03:11 – was launched in 2015
  • 03:22 – was bootstrapped for the first 6-8 months and raised $365K
  • 03:50 – is currently serving more than 150 apps
  • 04:36 – ARR is currently $100K
    • 04:48 – MRR is around $10K
  • 05:00 – currently has 15-17 customers
  • 05:23 – Pritesh shares why companies leave after just a few months
  • 06:37 – Pritesh and his team are still working on how to make customers stay
  • 08:30 – Pritesh and his team are learning more about their customers’ needs and data so that io can become indispensable to them
  • 09:00 – People have a typical analytic scheme in their company
  • 09:25 – has 10 people on their team
  • 09:44 – is using shared resources to take the data from each account
  • 10:00 – Average CAC
  • 10:38 – Average monthly salary
  • 11:12 – Pritesh and his team are based in India
  • 12:00 – Lifetime value
  • 12:47 – Pritesh still has around $150K in the bank
  • 13:02 – Pritesh is currently spending $20,000 for the expenses
  • 13:40 – 2015 revenue is around $45,000
  • 14:12 – Connect with Pritesh through his Twitter, website and blog
  • 15:55 – The Famous Five

3 Key Points:

  1. Work to know your niche and target market on a deeper level.
  2. Having a business is a continuous experiment—it’s how one learns and adapts.
  3. Focus on your team first and look after them well.

Resources Mentioned:

  • Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments
  • Drip – Nathan uses Drip’s email automation platform and visual campaign builder to build his sales funnel
  • Toptal– Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to the quality of Toptal
  • Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible.
  • Audible– Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books.
  • The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens and follow-up with email sequences
  • @PriteshVora – Pritesh’s Twitter handle
  • – Pritesh’s business website
  •– Pritesh’s blog site
  • Show Notes provided by Mallard Creatives