The Pitch Made $80k in Year 1 Sponsor Revenue, 700,000 Downloads with Producer Josh Muccio

Josh Muccio

In Episode #546, Nathan interviews Josh Muccio. He’s the host of The Pitch Podcast and he recently launched Season 2 on January 11th. Before The Pitch Podcast, he was the founder of iHeart Repair, which he sold in 2014. He is a father of 2, soon to be 3. Josh is 29 and he loves the tech world. He’s in Florida and loves skiing and takes 2 ski trips every winter.

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Famous Five:

  • Favorite Book? – The Slight Edge
  • What CEO do you follow? – Nicholas Quah
  • Favorite online tool? — Slack and Google Drive
  • Do you get 8 hours of sleep?— Yes
  • If you could let your 20-year old self, know one thing, what would it be? – “To create more stuff and just put it out there”

Time Stamped Show Notes:

  • 01:38 – Nathan introduces Josh to the show
  • 02:35 – The Pitch Podcast is similar to the TV show SharkTank
    • 02:53 – Season 2 is where investments happen on air
  • 03:05 – Josh shares why Season 1 of The Pitch Podcast was challenging
  • 03:40 – Sheel is Josh’s co-host
  • 04:09 – Josh discusses iHeart Repair
  • 05:20 – iHeart Repair was sold in 2014
  • 05:25 – Revenue was around $750K annually
  • 05:59 – Josh just didn’t see his future with iHeart Repair
  • 06:25 – Josh had a broker who helped him with the exit
    • 06:43 – MTechRepair bought iHeart Repair
    • 07:12 – Josh did the WordPress site for iHeart Repair
    • 07:35 – Josh installed Woocommerce in iHeart Repair’s site
  • 08:30 – Josh shares what happened after the exit
  • 08:50 – Josh shares how he met Sheel
    • 09:10 – Josh had a dream that he was going to have a podcast
  • 09:30 – Josh shares how he met Spencer Handly of Blab
  • 09:52 – The start of the daily hunt
  • 10:45 – Josh shares how Sheel approached him
  • 11:25 – The advertisers in the podcast are the main revenue stream
  • 12:00 – Nathan asks Josh for his feedback regarding promoting his product
  • 12:49 – Josh plans to stay in their business model
  • 12:54 – Average revenue for Season 1 of The Pitch Podcast
  • 13:11 – Season 2 pre-sold revenue
    • 13:30 – There are 2 advertisers per show
  • 14:15 – 250K total downloads for Season 1
  • 14:42 – The idea of Season 2
  • 15:13 – The amount Josh spent on his Facebook ad trial
  • 15:31 – Press is the most successful growth channel for The Pitch Podcast
  • 16:07 – If Season 2 flops, Josh would stop the podcast
  • 16:25 – Nathan makes an offer to Josh
  • 18:51 – The Famous Five

3 Key Points:

  1. The services market is tedious and requires a thorough study.
  2. If you don’t see your future in it – put an END to it.
  3. Do NOT hesitate to create more and put it out there.

Resources Mentioned:

  • Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments
  • Drip – Nathan uses Drip’s email automation platform and visual campaign builder to build his sales funnel
  • Toptal– Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to the quality of Toptal
  • Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible.
  • Audible– Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books.
  • The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
  • Jamf – Jamf helped Nathan keep his Macbook Air 11” secure even when he left it in the airplane’s back seat pocket
  • The Pitch Podcast – Josh’s Podcast
  • iHeart Repair – Josh’s previous company
  • MTechRepair – The company that purchased iHeartRepair
  • Woocommerce – Josh installed this program into iHeartRepair
  • Show Notes provided by Mallard Creatives