GrowSumo Helping 70 B2B SaaS Companies Grow Affiliate Programs, $100k New MRR So Far with CEO Bryn Jones

Bryn Jones

In Episode #569, Nathan interviews Bryn Jones. He’s the co-founder and CEO of GrowSumo. GrowSumo graduated from Y Combinator in the summer of 2015, and they’re building a marketplace for influencer programs. Prior to building companies, Bryn was also a member of a swim team.



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Famous Five:

  • Favorite Book? – The Hard Thing About Hard Things
  • What CEO do you follow? –
  • Favorite online tool? — Slack
  • Do you get 8 hours of sleep?— No
  • If you could let your 20-year old self, know one thing, what would it be? – “To just go for it”

Time Stamped Show Notes:

  • 01:15 – Nathan introduces Bryn to the show
  • 01:41 – Nathan found Bryn through Product Hunt
  • 02:42 – There are large enterprise clients who came from GrowSumo
  • 02:53 – GrowSumo builds a marketplace for influencer programs
  • 03:10 – GrowSumo charges a one-time annual fee
    • 03:14 – GrowSumo takes a percentage of every dollar the influencer earns from the brand
  • 03:22 – GrowSumo is an affiliate program on top of an affiliate program
  • 03:33 – An influencer can be anyone
  • 04:19 – GrowSumo has a month over month fee which is $300 a month
    • 04:48 – It is for a new startup with no affiliate program
    • 04:56 – It lets you go in and manage the program yourself
  • 05:16 – For an enterprise account, GrowSumo automates the entire program
    • 05:23 – GrowSumo helps you identify the influencers
    • 05:32 – The enterprise account: $10K annually
    • 05:36 – GrowSumo takes 10% from all payouts to influencers
  • 06:20 – “You have a lot of customers today that are influencers and you just don’t know where to find them”
  • 07:03 – Bryn shares how they identify the influencers
  • 07:43 – GrowSumo doesn’t have the ability to qualify an influencer based on the list size they have
  • 08:33 – GrowSumo was launched in August 2015
  • 09:06 – GrowSumo has a lot of traction
    • 09:20 – Percentage of customers that GrowSumo is currently working with
  • 10:30 – GrowSumo’s biggest competition are Commission Junction and Influitive
  • 11:07 – GrowSumo hasn’t raised capital yet, but they’re going to soon
  • 11:35 – Current Y Combinator terms
  • 12:45 – Team size is 8
  • 13:03 – Bryn is Canadian
  • 13:50 – Number of unique new customers driven by GrowSumo
    • 14:00 – GrowSumo has driven over $100K recurring monthly revenue
  • 14:20 – GrowSumo still qualifies and chooses the customers
  • 15:20 – GrowSumo is software and there is no need for an internal tool
  • 16:20 – The Famous Five

3 Key Points:

  1. Find new ways to grow your following by leveraging websites that are popular in your niche.
  2. Having a feature that your biggest competitors do not offer will give you an edge.
  3. There is no clear path to success—the only way to succeed is to START trying.

Resources Mentioned:

  • Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments
  • Drip – Nathan uses Drip’s email automation platform and visual campaign builder to build his sales funnel
  • Toptal– Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to the quality of Toptal
  • Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible.
  • Audible– Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books.
  • The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
  • Jamf – Jamf helped Nathan keep his Macbook Air 11” secure even when he left it in the airplane’s back seat pocket
  • Freshbooks – Nathan doesn’t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW
  • Show Notes provided by Mallard Creatives