Revue Raises $350k, Helping 1000 Customers Send Personal Newsletters with CEO Martijn De Kuijper

Martin de Kujiper

In Episode #587, Nathan interviews Martijn de Kuijper, founder of Revue. He’s a product guy and his company’s focus is to get your thoughts to people’s inboxes via newsletters. He previously founded Fosbury and Yunoo. Martijn is also a Techstars alum.



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Famous Five:

  • Favorite Book? – Zero to One
  • What CEO do you follow? – N/A
  • Favorite online tool? — Intercom
  • Do you get 8 hours of sleep?— No
  • If you could let your 20-year old self, know one thing, what would it be? – “Just keep doing what you’re doing and don’t get distracted by what other people are saying”

Time Stamped Show Notes:

  • 01:30 – Nathan introduces Martijn to the show
  • 02:10 – Revue focuses on personal newsletters like editorial newsletters
    • 02:45 – Revue helps people share their content through newsletters
  • 02:50 – Revue currently has a free and premium model
  • 03:20 – Average customer pay per month is $7
  • 03:45 – Martijn is a listener of The Top
  • 04:10 – Revue was launched in January 2015
  • 04:27 – Martijn started Revue on his own as a side project
    • 04:30 – Martijn was working on the acquisition of Fosbury
    • 04:59 – Martijn shares what Fosbury is about
    • 05:24 – Martijn was in Techstars Texas
  • 05:44 – Team size is 5
  • 06:18 – Fosbury wasn’t earning
  • 07:08 – The money that Martijn received from the assets
  • 07:42 – Martijn used the money from selling Fosbury to start Revue
  • 08:12 – Martijn also sold Yunoo when he was 26
    • 08:30 – The buyer is the software company AFAS from the Netherlands
  • 09:20 – Martijn has raised $350K for Revue in convertible note
  • 09:50 – Terms on the convertible note
  • 10:05 – Revue currently has a thousand paying customers
  • 10:23 – Martijn is currently focusing on growth rather than revenue
  • 10:48 – Revue has 20K registered users at the moment with 10% active users
    • 10:57 – Active users are the ones who send at least 1 email a month
  • 11:27 – Monthly churn
  • 11:35 – No paid CAC
  • 11:49 – Revue has a content marketer
  • 12:24 – Revue is currently sending 2M emails, monthly
  • 12:40 – First year revenue
  • 13:00 – Total 2016 revenue
  • 13:26 – Martijn’s current side project
  • 14:30 – Where Martijn got his marketing ploy idea
  • 16:30 – The Famous Five

3 Key Points:

  1. Don’t be afraid to sell your company if it comes down to it.
  2. Study and strategize a marketing plan that works and at no cost.
  3. Just keep doing what you’re doing and don’t let what others say distract you.

Resources Mentioned:

  • Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments
  • Drip – Nathan uses Drip’s email automation platform and visual campaign builder to build his sales funnel
  • Toptal– Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to the quality of Toptal
  • Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible.
  • Audible– Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books.
  • The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
  • Jamf – Jamf helped Nathan keep his Macbook Air 11” secure even when he left it in the airplane’s back seat pocket
  • Freshbooks – Nathan doesn’t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW
  • Show Notes provided by Mallard Creatives