Fidzup Riases $3.7M, Helping 2500 Retail Locations Track In Store Visits From Advertising, 25 Team with CEO Olivier Magnan-Saurin

Olivier Magnan-Saurin

In Episode #598, Nathan interviews Olivier Magnan-Saurin. He’s the CEO and co-founder of Fidzup which provides innovation retargeting solutions for brick-and-mortar businesses such as retail chains and shopping centers. Olivier founded Fidzup right after school, in between school, and a little bit of freelancing works.



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Famous Five:

Time Stamped Show Notes:

  • 01:10 – Nathan introduces Olivier to the show
  • 01:42 – Fidzup provides marketing platforms for physical retailers
    • 02:04 – For physical retailers, clicks don’t have any value
  • 02:25 – Fidzup sells advertising campaigns to retailers
  • 02:38 – Fidzup is a CPC model and gets paid for every in-store visit
  • 03:20 – Fidzup is currently working with 2500 retailers in Europe
  • 03:43 – Fidzup was created in 2011
  • 03:58 – In 2014, Olivier decided to start an advertising platform
  • 04:11 – Fidzup tracks the retailer using Wi-Fi or sensor
  • 04:57 – Fidzup is able to track 80% of the customers entering the store
  • 05:16 – Olivier shares how they get the customer’s phone information
    • 05:56 – When a customer opens an online ad, they can track that customer
  • 06:43 – Average online campaign cost per brand
  • 07:20 – Fidzup buys CPM and sells CPE
  • 08:00 – Fidzup has recently raised $3.7M
  • 08:39 – Team size
  • 08:50 – Olivier hopes to double their team size
  • 09:00 – First year revenue
  • 09:50 – 2016 total revenue
    • 10:04 – Average annual pay per customer
  • 11:00 – Ad volume per year
  • 11:10 – The Famous Five

3 Key Points:

  1. Online advertisement is not always valuable to brick-and-mortar businesses, these businesses still rely on physical advertisement.
  2. Be patient with yourself and your company—growth takes time.
  3. If you’re in stuck between joining a company or creating your own, choose the latter.

Resources Mentioned:

  • Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments
  • Drip – Nathan uses Drip’s email automation platform and visual campaign builder to build his sales funnel
  • Toptal– Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to the quality of Toptal
  • Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible.
  • Audible– Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books.
  • The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
  • Jamf – Jamf helped Nathan keep his Macbook Air 11” secure even when he left it in the airplane’s back seat pocket
  • Freshbooks – Nathan doesn’t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW
  • Show Notes provided by Mallard Creatives