Toofr Hits 100 Active Customers Paying $180 Monthly to Get Better, More Accurate Emails With CEO Ryan Buckley

Ryan Buckley

In Episode #610, Nathan interviews Ryan Buckley. He’s a serial entrepreneur, a founder and CEO of Scripted and Toofr. He focuses on solving the problems that marketers and business owners deal with on a daily basis such as connecting businesses with writers.

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Famous Five:

  • Favorite Book? – Rework
  • What CEO do you follow? – Josh Pigford
  • Favorite online tool? — HubSpot CRM
  • Do you get 8 hours of sleep?— No
  • If you could let your 20-year old self, know one thing, what would it be? – Ryan would tell himself not to be so stressed and just say “yes” as much as possible

Time Stamped Show Notes:

  • 01:15 – Nathan introduces Ryan to the show
  • 01:40 – Scripted is marketplace that matches businesses with writers
    • 01:45 – Scripted has a subscription fee
  • 02:19 – Scripted has raised a total of $15M
  • 02:23 – Scripted was launched in 2011
  • 02:26 – Ryan started in screenwriting
  • 02:40 – Ryan shares how he started Scripted
    • 03:04 – “We just followed the market”
  • 03:12 – Toofr came before Scripted
  • 03:50 – Ryan shares how Toofr came to life
  • 04:17 – Ryan was using Genius software and had a drip campaign
  • 04:35 – Ryan learned about Phyton
  • 05:14 – Toofr is different from the original script
  • 05:29 – Toofr is a SaaS model
  • 05:32 – RPU
    • 05:45 – Ryan put up the paywall in 2013
  • 06:32 – Ryan used Toofr to learn web development
  • 06:37 – Toofr is completely bootstrapped
  • 06:45 – Team size
  • 07:40 – Toofr has a hundred customers
  • 08:00 – Gross customer churn
  • 08:40 – Toofr relies solely on organic traffic
  • 08:55 – Ryan shares why he thinks people leave Toofr
  • 09:20 – Ryan shares the improvements that he can make to reduce churn numbers
  • 10:10 – Toofr has 16K registered users
  • 10:27 – Toofr’s competition
    • 10:59 – “Hunter kicks my ass in SEO”
    • 11:30 – Toofr has better data
  • 11:59 – Toofr has multiple sources
  • 13:20 – The Famous Five

3 Key Points:

  1. Learn as you go — as you build your business, be mindful of all the opportunities to learn.
  2. There are great advantages in working with a small team.
  3. Use your competition as motivation to make yourself better.

Resources Mentioned:

  • Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments
  • Drip – Nathan uses Drip’s email automation platform and visual campaign builder to build his sales funnel
  • Toptal– Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to the quality of Toptal
  • Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible.
  • Audible– Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books.
  • The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
  • Jamf – Jamf helped Nathan keep his Macbook Air 11” secure even when he left it in the airplane’s back seat pocket
  • Freshbooks – Nathan doesn’t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW
  • Show Notes provided by Mallard Creatives