How Agency Did $750k First Year, Now $100k+/Month with Webris CEO Ryan Stewart

Ryan Stewart

In Episode #664, Nathan interviews Ryan Stewart. He’s a digital marketing expert with over 8 years of client facing experience. He currently owns and operates Webris, a Miami-based digital marketing agency specializing in SEO and content marketing.

Famous Five:

  • Favorite Book? – Attached
  • What CEO do you follow? – N/A
  • Favorite online tool? — SEMrush
  • How many hours of sleep do you get?— 8
  • If you could let your 20-year old self, know one thing, what would it be? – “Just self-awareness things about who am I as a person, where I want to go and how I want to live my life”

Time Stamped Show Notes:

  • 01:17 – Nathan introduces Ryan to the show
  • 01:39 – Webris is an SEO agency which does a lot of digital marketing and link building
    • 01:48 – They specialize in generating organic growth for any sort of clients
  • 02:00 – Webris has a retainer model of 5K-6K a month depending on the work
    • 02:15 – They require a minimum of 6 months
  • 02:22 – Webris currently has 22 clients
  • 02:30 – Webris is doing $100K minimum MRR
  • 02:38 – Webris was launched March, 2016
  • 02:52 – In Webris’ first year, they earned 750K
  • 03:00 – Webris also has a training program
    • 03:11 – Ryan is doing concept marketing for himself
    • 03:32 – Ryan had link building training where he taught how to build links at scale
    • 03:44 – Ryan also did blogger outreach PR stuff
  • 04:18 – Ryan didn’t do any advertising on Youtube, but he has a good content
    • 04:30 – He has a good email list and a Facebook group with 10K people, a Facebook page and Twitter page
    • 04:42 – Ryan uses concept promotion on the videos with more views
  • 05:30 – Ryan uses automation in Google Drive Suite
    • 06:14 – Ryan launched a video regarding using Google Suite for automation
  • 06:50 – Ryan thinks that YouTube is more powerful than the blog
    • 07:09 – YouTube is much easier to use for engagement purposes
  • 07:22 – Ryan also does mini-checklist processes for their clients
  • 07:26 – If you have an email list and you can get 100 engaged views on your videos, it is more than enough to set you on the right direction
  • 07:37 – Ryan’s email list is 10K with 30% open rate
    • 07:49 – Ryan would get 500 views in 12 hours after sending his content out to his email list
  • 08:02 – Ryan uses SEO for his YouTube video titles
    • 08:22 – They’ll go after the keywords on their blog
    • 08:31 – “People aren’t really using the same keywords on YouTube”
    • 08:37 – For YouTube, you need to grab attention from the titles
  • 09:07 – Team size is 7, in Miami and some are remote
  • 09:30 – Webris is doing a lot of content creation and they pay per article
  • 09:57 – Webris can also negotiate with other people for content
    • 10:06 – They pay $100-200 depending on the client niche
    • 10:20 – Ryan posts job ads on Upwork and on the Facebook group Cult of Copy which is run by a copywriter, Collin Theriot
    • 11:01 – Webris has an in-depth content generation process
    • 11:12 – Webris mitigates the process with the research upfront and by building a really good outline for the writer
    • 11:35 – Webris will also just google for bloggers in a specific niche and pay them around $500 to write
    • 11:54 – Content is dependent on niche
    • 12:28 – You just got to go out and pay writers the right amount
  • 12:50 – Prior to Webris, Ryan was doing his MBA and realized he hated everything about that life
  • 13:59 – What Ryan made last year is less than what he did when he was 20
  • 14:21 – Ryan’s #1 goal is that his people are happy
  • 14:33 – Ryan spends $4K a month on their office space
  • 16:00 – The Famous Five

3 Key Points:

  1. If you hate doing something – just quit.
  2. Paying your writers the right amount will lead to great content.
  3. In every decision you make for your business – consider your people.

Resources Mentioned:

  • The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
  • Organifi – The juice was Nathan’s life saver during his trip in Southeast Asia
  • Klipfolio – Track your business performance across all departments for FREE
  • Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments
  • Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible
  • Audible– Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books
  • Freshbooks – Nathan doesn’t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW
  • Show Notes provided by Mallard Creatives