How to Use Your Agency to Launch a SaaS Product with Leadberry CEO Adam Jankovits

Adam Jankovits

In Episode #672, Nathan interviews Adam Jankovits and his goal is to become an outstanding marketing technologist. He is a person who brings together strengths in marketing, technology and social interaction. He’s got an MBA and consultancy background, but also has a strong interest in technology and social-networking skills. His focus right now is on his company, LeadBerry.

Famous Five:

  • Favorite Book? – Founders at Work
  • What CEO do you follow? – N/A
  • Favorite online tool? — Slack
  • How many hours of sleep do you get?— Currently 6
  • If you could let your 20-year old self, know one thing, what would it be? – Adam would tell himself to take networking very seriously

Time Stamped Show Notes:

  • 01:10 – Nathan introduces Adam to the show
  • 01:45 – LeadBerry is a B2B lead generation software that converts website visitors to sales leads
    • 01:58 – The basic idea is that there’s no code needed and you just connect LeadBerry to Google Analytics
    • 02:09 – LeadBerry does 2 things: aims to identify B2B visitors and provides real-time valuable data
  • 02:50 – LeadBerry is still currently on pre-revenue
  • 03:05 – LeadBerry’s free beta was launched in October 2016
  • 03:15 – LeadBerry just recently removed the free beta and launched the paid version on the third week of April
  • 04:10 – LeadBerry’s idea
    • 04:31 – LeadBerry was first built in-house
  • 04:40 – Since October, LeadBerry already had over 2K subscribers
    • 04:47 – Most of them are companies
  • 04:59 – LeadBerry has generated over 2M leads
  • 05:03 – “The numbers and the feedback kept us pushing”
  • 05:17 – LeadBerry doesn’t have a guarantee that their customers will convert to the paid version
    • 05:36 – Adam has a plan on how they can possibly convert their customers to paying ones
  • 06:16 – Adam is the CEO and founder of the agency, Brandlift
    • 06:26 – Brandlift generates signups through PR, marketing and performance campaigns
  • 07:00 – The amount Adam and Brandlift have invested in LeadBerry
  • 07:17 – LeadBerry currently has 3 people in the team who are also working Brandlift
    • 07:24 – Brandlift agency has 20 people
  • 07:36 – LeadBerry currently spends $3-4K a month into their performance channel
  • 08:25 – Adam is spending around $50K total in pre-revenue
  • 09:04 – Nathan talked to a lot of agencies where they build solutions in their agency and spin out the solution as a SaaS business
  • 09:25 – Adam has used LeadBerry in Brandlift
  • 09:35 – LeadBerry is completely bootstrapped
  • 09:52 – Brandlift was launched in 2010
    • 10:00 – Brandlift is a full-service digital agency
  • 10:45 – LeadBerry is using different sources like FullContact, Hunter and Clearbit to generate leads
    • 10:56 – LeadBerry always tries to explore new and unexplored options in generating leads
  • 11:10 – Brandlift’s first year revenue
    • 11:29 – Adam was 28 when he launched Brandlift
    • 12:25 – Net revenue is around $150K
    • 12:41 – Topline revenue is around $1M
    • 12:51 – Brandlift is based in Hungary and Los Angeles
  • 13:36 – Adam shares how LeadBerry is different from other lead generation software
    • 14:00 – LeadBerry has absolutely no development work that needs to be done if you want to get started with LeadBerry
    • 14:28 – LeadBerry integrates with Google Analytics
  • 15:10 – LeadBerry won’t need the Google Analytics code
    • 15:32 – You can connect your Google Analytics’ profile with just 2 clicks
    • 15:48 – Google Analytics helps in the identification part
    • 16:34 – LeadBerry pulls out the leads for you which saves you time
  • 17:10 – You can use LeadBerry’s online interface on a daily basis or connect your CRM and it will automatically sync data
  • 17:36 – Adam won’t sell LeadBerry for $100K and is not currently thinking about it
  • 18:57 – The Famous Five

3 Key Points:

  1. Most lead generation businesses made the software for their own use, saw its value, and then spun it out as a SaaS business.
  2. Lead sources often verify their leads with each other.
  3. Starting as a free software for a couple of months may lead customers to see the value in your product and convert into paid customers.

Resources Mentioned:

  • The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
  • Organifi – The juice was Nathan’s life saver during his trip in Southeast Asia
  • Klipfolio – Track your business performance across all departments for FREE
  • Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments
  • Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible
  • Audible– Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books
  • Freshbooks – Nathan doesn’t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW
  • Show Notes provided by Mallard Creatives