How This Coach Can Charge $80k+ per Year for One Gig

In Episode #765, Nathan interviews Cameron Herold. He’s known as the business growth guru. He’s the mastermind behind hundreds of companies’ exponential growth. He’s built a dynamic consultancy whose current clients include the big 4 wireless carriers. His clients like that Cameron only speaks from experience. He’s earned his reputation as the business growth guru by guiding clients to double their profit and revenue in just 3 years or less.

Famous Five:

  • Favorite Book? – Good to Great
  • What CEO do you follow? – Travis Kalanick
  • Favorite online tool? — CommitTo3
  • How many hours of sleep do you get?— 9
  • If you could let your 20-year old self, know one thing, what would it be? – “Everybody’s insecure, everybody’s nervous and just suck it up and run with it, because everybody’s more worried about themselves and never about me”

Time Stamped Show Notes:

  • 01:16 – Nathan introduces Cameron to the show
  • 02:04 – Cameron was featured on TED Talks’ Raising Kids as Entrepreneurs and that’s where his career got started
  • 02:13 – Cameron got into College Pro Painters
  • 02:24 – Cameron was the COO at 1-800-GOT-JUNK
    • 02:29 – Cameron grew the company from 14 employees to 3100 employees in 6 years
  • 02:33 – Cameron started coaching CEOs 10 years ago
  • 02:48 – Brian Scudamore who was in Episode 409 and he is Cameron’s friend
  • 03:20 – Cameron shares why he chose the consultancy path
  • 03:43 – “I don’t need to build another company to feel good”
  • 03:50 – Cameron likes doing what he does
  • 04:02 – Cameron shares what happened in cryptocurrency in 2000
    • 04:04 – There were 15K companies using currencies
    • 04:14 – Electronic currency was tied to US dollars in terms of valuation but it was backed by nothing
    • 04:27 – They took a percentage of every transaction
  • 05:06 – One of the companies that Cameron helped was BlueGrace Logistics
    • 05:18 – Cameron coached the CEO, Bobby Harris, and 5 other executives
    • 05:21 – Form $80M top line revenue, they grew to $250M
    • 05:33 – The company is all about culture and that is Bobby’s focus
  • 05:47 – Cameron does two 90-minute video calls with all of his clients
    • 05:56 – It’s mostly mentoring
    • 06:08 – Cameron teaches how to put the right systems and processes in place
  • 06:25 – Most entrepreneurs just wake up one day with the realization that they’re clueless about what they’re doing
    • 06:44 – After experiencing substantial growth, a company has no idea what to do next
  • 07:04 – There are a couple of companies that Cameron has equity in
  • 07:30 – Cameron has a couple of groups on the investment side
  • 07:43 – Cameron’s two books, Double Double and Meetings Suck, speak to the core of what Cameron is doing
  • 07:55 – Cameron wrote a book because he’s a paid speaker and speaker bureaus want to put out more content
  • 08:04 – Cameron is an advisor and investor for Tucker Max’s Book in a Box
    • 08:16 – Book in a Box does an 8-hour interview and strips the content from your head
    • 08:40 – It costs $25K to pull the content out of your head and put it into print
    • 08:44 – Thought leaders and CEOs need to have a book in this day and age
  • 09:10 – Cameron shares how great Book in a Box is at what they do
    • 09:24 – They also pulled some content from Cameron’s previous speaking events and used the copy of his first book
    • 09:29 – They provide a format for our thoughts and they ask the right questions
  • 09:49 – Cameron has sold around 50K copies of Meetings Suck
    • 10:03 – Cameron targets the leaders of the meetings, participants and discusses how the meeting should proceed
  • 10:30 – Cameron wrote Double Double 6 years ago
  • 10:52 – Cameron’s speaking fee was $7500 before he had published his books, now it is $35K
  • 11:11 – Cameron is one of the best speakers that we’ve had in a long time now
  • 11:51 – “I think we’re at the very, very peak of a market right now”
  • 12:34 – Some of Cameron’s clients have been with him for 3-4 years, some just a year and others 3-6 months
  • 12:51 – Cameron’s starting fee is $80K annually and goes up depending on the client’s needs
  • 13:20 – Cameron shares how he talked with Sprint’s Jaime Jones
  • 13:46 – “I don’t understand their business and I don’t need to”
  • 14:35 – Cameron focuses on the people side of the business
  • 15:16 – Cameron shares where he puts his money to increase his revenue stream
  • 15:42 – Everything is a little overpriced now in real estate
  • 16:04 – Cameron shares where his property is and how he is managing them
  • 19:25 – The Famous Five

3 Key Points:

  1. Some entrepreneurs get overwhelmed by their company’s incredibly, fast-paced growth and they need support in learning how to sustain that growth.
  2. Have the right systems and processes in place to carry the momentum of your business.
  3. Invest your money after you’ve done the research yourself and know exactly what you’re getting into.

Resources Mentioned:

  • Simplero – The easiest way to launch your own membership course like the big influencers do but at 1/10th the cost.
  • The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences
  • GetLatka – Database of all B2B SaaS companies who have been on my show including their revenue, CAC, churn, ARPU and more
  • Klipfolio – Track your business performance across all departments for FREE
  • Hotjar – Nathan uses Hotjar to track what you’re doing on this site. He gets a video of each user visit like where they clicked and scrolled to make the site a better experience
  • Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments
  • Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible
  • Audible– Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books
  • Show Notes provided by Mallard Creatives